Revenue Growth Managers today are tasked with a complicated assignment: to holistically steer their brand’s portfolio with certainty and speed while considering all the different constraints and ...
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In order for revenue growth management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...
It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...
Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...
How do shoppers decide what to buy? This is the million dollar question revenue and pricing managers need to answer. It has little to do with rationality. In fact, shoppers are often irrational and ...
Small distinctions in your pricing strategy can have a major impact on your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing, and the psychological grip it ...
Inflation may be the scariest thing for most companies, but it can also be a blessing in disguise. In this blog, we will discuss: Inflation as an opportunity for pricing and revenue management Three ...
Why is a pricing strategy so important? “Good strategy is like great art. It’s difficult to define what it is, but you immediately recognize it when you see it.” Here is a classic example: In the ...
If this question does not make sense to you, read on. Value pricing In retail, many consider value pricing – i.e., pricing a product based on its value to the customer – the gold standard. In most ...
In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended. Telcos often ...
Scope: Which products are included? The new laws cover all products which the UK government deems “one of the key factors leading to weight gain and, over time, obesity” (UK Government, 2021). ...
Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value as well as the price. But when something is offered for free, it forces them to step away from ...
Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...
Pricing is crucial to business success. It is the reflection of the value you create, the story you want to sell. Pricing drives business revenue and profit, determines the future and acceptability ...