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Hand selecting graph on tablet - header image for 5 Benefits of Pricing Tools + Top Solution

It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...

Graphs numbered one through ten - header image for BIC’s 10 Principles for Embedding an RGM Mindset

Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...

Wine bottles on display - header image for How to Leverage Behavioral Pricing and Win Customers

How do shoppers decide what to buy? This is the million dollar question revenue and pricing managers need to answer. It has little to do with rationality. In fact, shoppers are often irrational and ...

Receipt showing price endings of .99

Small distinctions in your pricing strategy can have a major impact on your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing, and the psychological grip it ...

Desert landscape symbolizes inflationary environment

Inflation may be the scariest thing for most companies, but it can also be a blessing in disguise. In this blog, we will discuss: Inflation as an opportunity for pricing and revenue management Three ...

Gray wall structure - header image for Why the right pricing strategy is important

Why is a pricing strategy so important? “Good strategy is like great art. It’s difficult to define what it is, but you immediately recognize it when you see it.” Here is a classic example: In the ...

Retail Pricing - Pricing for Value or Profit? | buynomics

If this question does not make sense to you, read on. Value pricing In retail, many consider value pricing – i.e., pricing a product based on its value to the customer – the gold standard. In most ...

In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended. Telcos often ...

Scope: Which products are included? The new laws cover all products which the UK government deems “one of the key factors leading to weight gain and, over time, obesity” (UK Government, 2021). ...

The Power of Free - The True Psychology behind the Zero Price Effect

Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value as well as the price. But when something is offered for free, it forces them to step away from ...

Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...

A small revolution in Microeconomics | buynomics

This article originally appeared in German on Handelsblatt.com.

Fire - header image for The 7 Deadly Sins of Pricing

Pricing is crucial to business success. It is the reflection of the value you create, the story you want to sell. Pricing drives business revenue and profit, determines the future and acceptability ...

Blog: Why algorithms price differently from humans | buynomics

Exploring the computational advantage The decade between 1996 and 2006 was an interesting time for ‘man versus machine’ battle of wits, especially for chess enthusiasts. Within their calculating ...

Introduction These are challenging times in the CPG world. Disruptive forces like rising inflation, regulatory changes, exogenous shocks, and changing customer behavior continue to shake up the ...

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