Revenue Growth Management AI

Holistic Optimization Across All Revenue Levers

Q: How can commercial strategies be tested without market risk?

Strategies can be tested by simulating changes before rollout, enabling impact assessment in minutes. Multiple scenarios can be compared side by side while accounting for market conditions and competitor moves.

Q: Does Buynomics support business wargaming for revenue growth decisions?

Yes. Teams can model competitive dynamics and shopper responses to changes across pricing, portfolio, promotions, and distribution, including new launches or delistings, to understand switching and category impact.

Q: How does Buynomics enable AI-driven market scenario planning?

The platform uses Virtual Shoppers AI trained by integrating relevant manufacturer data sources to run simulations for pricing, portfolio, promotions, distribution, and trade term adjustments.

Q: What does the implementation timeline for Buynomics look like?

Implementation can take 4 to 12 weeks for core categories depending on scope, data quality, and market complexity.

Buynomics' software serves as a single source of truth for all shopper-centric decisions on pricing, promotion and portfolio.

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2-4% profit impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

Up to 95% predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy.

80% faster decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

*depending on data quality & completeness

Understand - Optimize - Act

Understand shopper behavior in a dynamic market

Simulate the impact of decisions with unmatched precision using Buynomics’ Virtual Shoppers AI to understand what your shopper will do.
Evaluate changes to pricing, PPA, promotions, mix, & trade terms, taking into account competition and cross effects.

Optimize all your revenue levers holistically

Let Buynomics' prescriptive algorithm optimize your portfolio across the entire market.
Make portfolio adjustments, add or delist products, modify prices and promotion depth, and understand the impact on the product, portfolio, and category levels.

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Act on RGM insights to drive informed decisions

Put your KPI targets at the forefront of your decision-making. Get tailored action plans to reach your RGM goals.
Create a detailed analysis of your simulation results, evaluating KPIs from multiple perspectives (e.g., manufacturer vs. retailer impact), while translating complex scenarios into intuitive visualizations for clear communication across the organization.

Buynomics’ proprietary Virtual Shoppers AI was developed to serve as the foundation for all questions of customer insights and revenue management

Replicate Shopper Decisions with Precision

The Virtual Shoppers AI creates Virtual Shoppers that replicate shopper buying behavior—accounting for cannibalization and interactions with competitor products.

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Leverage All Your
Data Sources

Virtual Shoppers AI technology can integrate all your relevant data - from sales and transaction data to customer surveys and behavioral pricing insights to account for changes in preferences over time or to understand the ongoing influence of external effects (e.g., inflation) on purchasing decisions.

Up and Running in Less Than 3 Months

Enjoy a world-class onboarding experience: After 3 months, you'll have an AI-powered platform that shows you exactly what your customers will buy. With less than a week of internal resources, guided by a dedicated Customer Success Manager.

What Our Customers Say About Buynomics

"We’re using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer."

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Emma Swiers

Executive Manager NRM at Dr. Oetker

"Buynomics stands out for its accuracy, speed of analysis, and rapid implementation. We deployed it in just eight weeks - far faster than other tools that often take three months or more."

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Andrea Pezzillo

Head of Category and RGM at Danone

"With Buynomics, you can build and compare multiple scenarios side by side, making it easy to assess changes and your current situation."

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Michael Giambra

Head of Commercial Strategy at pladis

More customer reviews

FAQs

How does Buynomics support revenue optimization with predictive analytics?

In the Buynomics platform, RGM teams can run simulations to assess the impact of pricing changes, portfolio decisions (such as new product launches, product delistings, or updates to existing products), promotion optimization, distribution changes, and trade term adjustments.

These simulations are powered by the Virtual Shoppers AI model, which is trained on the manufacturer's data. The model breaks products into value drivers and attributes that influence purchase decisions, while factoring in market context and competitive dynamics.

The Virtual Shoppers AI can evaluate many scenarios in minutes and estimate the willingness-to-pay (WTP) distribution across key value drivers. This enables predictive analytics of shopper behavior, helping teams to understand what is likely to happen when a change is made.

As a result, commercial and RGM teams can forecast outcomes before execution and optimize decisions across all revenue levers, rather than optimizing each lever in isolation.

How can commercial strategies be tested without market risk?

Commercial and RGM strategies can be tested by simulating changes in the Buynomics software before rollout, enabling impact assessment in minutes. Buynomics allows teams to test pricing changes, portfolio decisions (such as new product launches, product delistings, or updates to existing products), promotion optimization, distribution changes, and trade term adjustments in a risk-free environment. The Virtual Shoppers AI model also takes into account market conditions and competitor moves. Multiple scenarios can be analyzed and compared side by side, making it easier to understand trade-offs and select the strongest strategy, while minimizing risk.

Does Buynomics support business wargaming for revenue growth decisions?

Yes. Buynomics supports business wargaming. Commercial and RGM teams can model competitive dynamics and shopper responses to pricing, portfolio, promotion, and distribution changes, as well as the introduction of a new product or the removal of an existing one. The software, powered by Virtual Shoppers AI, enables teams to evaluate how these changes drive shoppers to switch from their own products to competitors' at the portfolio and category levels. This provides visibility for commercial and RGM teams into what shoppers would do and allows them to make better decisions faster.

How does Buynomics enable AI-driven market scenario planning?

Buynomics software is powered by Virtual Shoppers AI. The model is trained by integrating different data sources from the manufacturer and then enables commercial and RGM teams to run simulations to assess the impact of pricing changes, portfolio decisions (such as new product launches, product delistings, or updates to existing products), promotion optimization, distribution changes, and trade term adjustments.

What does the implementation timeline for Buynomics look like?