Make better, customer-centric decisions

At Buynomics, we developed the Virtual Shopper technology as the foundation for all questions of customer insights and revenue management.

Leverage all your data, fast

Virtual Shoppers can integrate all your relevant data including sales and transaction data, customer surveys, and behavioral pricing insights to make them useful for decision makers. Unlike other methods, Buynomics works with a very limited amount of readily available data. No need to add an endless number of studies or A/B tests to fine-tune the model. This leads to unparalleled time-to-value: Virtual Shoppers are typically set up within a few weeks.

Ultimate customer centricity

Virtual Shoppers have the same product preferences and behaviors as their real-life counterparts, and when shown real product offers, replicate the actual buying decisions of real customers with very high precision. That can be used not only to assess price and promotion changes, but also the effects of any offer changes such as the removal or addition of a product or the change in a product’s features, such as its size. Also, the cross-effects between products are easily identified and irrational customer behavior can be considered. This allows you to make more profitable commercial decisions with immense speed-to-insight: Virtual Shoppers can be asked about their purchasing decisions millions of times within seconds and the optimal portfolio combination can be found in the blink of an eye.

Learn from experience

A great benefit of the Virtual Shopper technology is that new data as well as different sources can be integrated seamlessly to account for changes in preferences over time or the effects of inflation on purchasing decisions. Using these data, the Buynomics tool generally achieves a more than 95% forecast accuracy.