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How a global CPG company identified 100x ROI by optimizing its RGM
A major CPG company faced four major challenges:
- Working with an inflexible tool set: How to navigate pricing and promotion management in an ever-more dynamic market?
- Creating a sustainable solution: How to develop a sustainable pricing and product strategy
- Minimizing process time: How to generate fast and reliable insights about customer's product preferences?
- Improving low net margins in industry: How to increase margins in a challenging market?
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