Constant price and promotion pressure
Intense competition in the software industry along with changing consumer behavior drives constant price and promotion pressure. In addition, many companies encounter increased acquisition costs that demand high customer retention and long-term partnerships. Deep discounting without planning can also erode margins.
With rising expectations and high competition, software companies must make informed decisions and deliver results, quickly. Also, constant pressure for fast growth and profit from shareholders intensifies the need for easy-to-use tools that capture value quickly.
Complex product portfolio
Determining which price and product combination will be most profitable is challenging with traditional tools. Rebalancing product portfolios after identifying compelling component compatibility for bundles is often the biggest challenge for software companies.
Best pricing solutions
Make optimized pricing decisions with insights from your Virtual Customers. Quickly discover how they react to price changes and define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.
Smart promotional planning
Successfully launch promotional campaigns based on accurate customers’ behavior predictions. Buynomics helps software companies build a strong pricing strategy on offers and discounts without the risk of discrediting your brand value, all while taking into account your competitors' actions & market changes.
Optimized product & portfolio decisions
Explore the ideal balance of your product & portfolio mix by quickly customizing any combination of value drivers. Take advantage of Buynomics' Virtual Customer technology to effectively and profitably link pricing and promotions together. Maximize your revenue with fast & holistic solutions for comprehensive action plans.
Why Buynomics is
the best solution for you.
for Consumer Software.
Optimize your channels with bespoke offerings that best fit your consumers’ preferences.
Create and compare unlimited scenarios to determine your best strategic course of action.
Simulate competitors’ actions to understand the effect on your portfolio and plan your best strategic response in advance.
Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.
Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.