Software companies have disrupted traditional industries and fueled digital transformation. But with more services moving to the digital domain, competition for buyers' attention has also intensified massively. Offering the right product portfolio with optimal prices has become an increasingly complex & challenging task. Unfortunately, consumer software companies still lack a rational, clear, effective pricing strategy. For most consumer companies, launching pilot campaigns and running A/B tests are - even today - the means to understanding the success of their product offers. These processes are time- and resource-consuming and often render unreliable information. Buynomics’ Virtual Customer technology is a fully integrated, cross-functional solution that combines data from all existing sources and delivers actionable insights. Achieve the power to increase predictability of buyer behavior to unlock growth and boost customer lifetime value. Buynomics enables consumer software enterprises to set the right price range per customer, product, or channel, based on your sales and customer data. Gain full transparency into pricing inconsistencies and attain higher profits.