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Which industry are you working in?
Consumer Goods and Retail
Telecom and Internet
Consumer Software
Other industry
What do you want to work on?
Data analytics
Annual commercial planning
Trade term negotiatons
How much revenue did your company generate last year?
< $50M
$50 M > $1B

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Solutions for
Consumer Software

Software companies have disrupted traditional industries and fueled digital transformation. But with more services moving to the digital domain, competition for buyers' attention has also intensified massively. Offering the right product portfolio with optimal prices has become an increasingly complex & challenging task. Unfortunately, consumer software companies still lack a rational, clear, effective pricing strategy. For most consumer companies, launching pilot campaigns and running A/B tests are - even today - the means to understanding the success of their product offers. These processes are time- and resource-consuming and often render unreliable information. Buynomics’ Virtual Customer technology is a fully integrated, cross-functional solution that combines data from all existing sources and delivers actionable insights. Achieve the power to increase predictability of buyer behavior to unlock growth and boost customer lifetime value. Buynomics enables consumer software enterprises to set the right price range per customer, product, or channel, based on your sales and customer data. Gain full transparency into pricing inconsistencies and attain higher profits.
Key challenges consumer goods & retail companies face.

Constant price and promotion pressure

Intense competition in the software industry along with changing consumer behavior drives constant price and promotion pressure. In addition, many companies encounter increased acquisition costs that demand high customer retention and long-term partnerships. Deep discounting without planning can also erode margins.


Time pressure

With rising expectations and high competition, software companies must make informed decisions and deliver results, quickly. Also, constant pressure for fast growth and profit from shareholders intensifies the need for easy-to-use tools that capture value quickly.


Complex product portfolio

Determining which price and product combination will be most profitable is challenging with traditional tools.  Rebalancing product portfolios after identifying compelling component compatibility for bundles is often the biggest challenge for software companies.

Turn challenges into opportunities with our holistic solutions for all revenue levers - pricing, promotions, products, portfolio, trade terms, channel & product mix. Instead of examining several spreadsheets, use our single-source-of-truth, offering you one easy-to-use tool that examines all cross-effects. Leverage your data to gain transparency on market behavior and derive actionable insights.

Best pricing solutions

Make optimized pricing decisions with insights from your Virtual Customers. Quickly discover how they react to price changes and define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.

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Smart promotional planning

Successfully launch promotional campaigns based on accurate customers’ behavior predictions. Buynomics helps software companies build a strong pricing strategy on offers and discounts without the risk of discrediting your brand value, all while taking into account your competitors' actions & market changes.

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Optimized product & portfolio decisions

Explore the ideal balance of your product & portfolio mix by quickly customizing any combination of value drivers. Take advantage of Buynomics' Virtual Customer technology to effectively and profitably link pricing and promotions together. Maximize your revenue with fast & holistic solutions for comprehensive action plans.

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Case study

How a software
profits by 20%
 with Buynomics

Key features
for Consumer Software.

Explore our Virtual Customer technology with various key features for revenue managers
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Channel optimizer

Optimize your channels with bespoke offerings that best fit your consumers’ preferences.

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Scenario analyzer

Create and compare unlimited scenarios to determine your best strategic course of action.

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Wargaming capability

Simulate competitors’ actions to understand the effect on your portfolio and plan your best strategic response in advance.

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KPI comparison

Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.


Analytics suite

Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.

Let’s discuss
how we can help you