Retail

Turn shopper choices into shelf prices!

Behavioral pricing is at the core of Buynomics software, providing recommended shelf prices based on how customers actually switch, not just on elasticities or rules of thumb. Built on switching and basket impact, our recommendations scale beyond KVIs while respecting guardrails and delivering clear expected impact.

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Trusted by Industry-Leading Companies Around the World

Price architecture
drifts over time

You may only control a handful of Key Value Items (KVIs), but even KVIs might not be in full control due to lose logic on ladders and price families.

Price architecture
isn’t enforced

Guardrails exist, but enforcement stops early. Exceptions and manual overrides become the default.

Complexity drives reaction, not planning

Constant cost and competitor changes lead to manual pricing adjustments, often focusing on margin percentage rather than total profit or basket impact.

Typical rule-based/elasticity tools

Elasticities at SKU level

Rules defined for key items, gaps for the rest

Price architecture not enforced end-to-end

Optimization first, rounding/overrides after

Buynomics

Virtual Shoppers Al with real switching & basket impact

Pricing rulebook & guardrails valid for all SKUs

Enforced price architecture (packs, brands)

Optimizes according to your pricing strategy, no post-rounding patchwork

Buynomics Virtual Shoppers AI learns how shoppers choose, switch, and build baskets from your transaction data and competitor snapshots. It then recommends shelf prices that respect your guardrails and price architecture, with clear expected impact on volume, revenue, profit, and price index.

Turn data into actions

Buynomics Virtual Shoppers AI is trained on your transactional data and competitor snapshots. The model is calibrated to your shoppers and your market, not a generic benchmark.

Predict shopper choices

It allows you to predict switching and basket impact across substitutes, complements, and price families, not just SKU level effects.

Optimize for profit

Get price recommendations that maximize your companies targets while respecting KVIs, ladders, guardrails, and price perception targets

Evolving Dr. Oetker's RGM

Dr. Oetker, a global food leader, set out to revolutionize its pricing strategy — moving beyond static analyses to a predictive, data-driven approach. Discover how the RGM team unlocked faster, smarter decisions across brands, categories, and markets.

Read the full Dr. Oetker story

The Evolution of Pricing: From Simplistic to Simple

Pricing is one of the critical levers of every company’s financial success. However, most of today’s pricing tools are fundamentally inadequate for dealing with the complexities of differentiated price changes in a portfolio and assessing the interdependencies between different products.

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Retail

Turn shopper choices into shelf prices!

Trusted by Industry-Leading Companies Around the World