Continuous optimization & price changes
With inflation, immense competition, and changing consumer trends, companies are under constant pressure to launch new products or change their prices. Instead of annual reviews, companies need to conduct continuous analyses to anticipate impactful developments while optimizing product life cycles.
Importance of promotions
Many companies offer free plans or trial periods to give consumers a taste of what their service provides. Also, promotional activities with discounts or special features for a limited time can be helpful methods to get attention and convert prospects into customers. Knowing which promotion type and conditions work best for a specific target audience is a challenging task that requires advanced insight tools.
Need for profitable & transparent solutions
Most companies operate in sectors with vigorous competition. Intensive research and demand for transparent production and logistics processes increasingly influence buying behavior. Under such challenging conditions, insightful and reliable data are essential for turning business decisions into profitable and sustainable solutions.
Best pricing solutions
Make optimized pricing decisions with insights from your Virtual Customers. Quickly discover how they react to price changes and define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.
Smart promotional planning
Plan all your promotional activities upon accurate customers’ preferences. Easily understand how different promo types, such as 2-for-1 or a 50%-off discount, are perceived by your customers. Leverage the power of your data and get clarity on your most effective promotion - taking into account your competitors' actions & market changes.
Optimized product & portfolio decisions
Explore the ideal balance of your product & portfolio mix by quickly customizing any combination of value drivers. May it be the weight of a yogurt package or the data volume of a mobile phone contract - use your Virtual Customers to understand actual needs. Improve your decision-making process and maximize your revenue with fast & holistic solutions for comprehensive action plans.
Why Buynomics is
the best solution for you.
for Consumer Goods and Retail.
Optimize your channels and trade terms with bespoke offerings that best fit your consumers’ preferences.
Create and compare unlimited scenarios to determine your best strategic course of action.
Simulate competitors’ actions to understand the effect on your portfolio and plan your best strategic response in advance.
Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.
Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.