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Solutions for 
Other industries

Over the last decades, the business world has changed
dramatically. We now live in a world driven by value. Our
consumers are globally connected with constant access to
information and undergo frequent changes that are fast-paced
and tough to predict. A customers' power has never been stronger
as opinions and experiences can be instantly shared with the rest
of the world via social media. Also, increased demand for
sustainable & smart products that fit individual needs requires
companies to better understand their customers and optimize
their offers. Therefore, without doubt price optimization has a
huge impact on increasing profits. Buynomics, with its best-in-
class revenue optimization application, helps companies make the
most of their data to leverage customers' needs and increase


Key challenges companies face.

Constant price and promotion pressure

Continuous optimization
& price changes

With inflation, immense competition, and changing consumer trends, companies are under constant pressure to launch new products or change their prices. Instead of annual reviews, companies need to conduct continuous analyses to anticipate impactful developments while optimizing product life cycles.

Time pressure

Importance of

Many companies offer free plans or trial periods to give consumers a taste of what their service provides. Also, promotional activities with discounts or special features for a limited time can be helpful methods to get attention and convert prospects into customers. Knowing which promotion type and conditions work best for a specific target audience is a challenging task that requires advanced insight tools.

Complex product portfolio

Need for profitable &
transparent solutions

Most companies operate in sectors with vigorous competition. Intensive research and demand for transparent production and logistics processes increasingly influence buying behavior. Under such challenging conditions, insightful and reliable data are essential for turning business decisions into profitable and sustainable solutions.


Turn challenges into opportunities with our holistic solutions for all revenue levers -
pricing, promotions, products, portfolio, trade terms, channel & product mix. Instead of
examining several spreadsheets or market studies individually, use our single source of
truth, offering you one easy-to-use tool that examines all cross-effects. Leverage your
data to gain transparency on market behavior and derive actionable insights.

Best pricing solutions

Best pricing

Make optimized pricing decisions with our Virtual Shopper AI. Quickly discover how real shoppers react to price changes to define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.

Smart promotional planning

Smart promotional

Plan all your promotional activities upon accurate customers’ preferences. Easily understand how different promo types, such as 2-for-1 or a 50%-off discount, are perceived by your customers. Leverage the power of your data and get clarity on your most effective promotion - taking into account your competitors' actions & market changes.

Optimized product & portfolio decisions

Optimized product &
portfolio decisions

Explore the ideal balance of your product & portfolio mix by quickly customizing any combination of value drivers. May it be the weight of a yogurt package or the data volume of a mobile phone contract - use your Virtual Shoppers to understand actual needs. Improve your decision-making process and maximize your revenue with fast & holistic solutions for comprehensive action plans.

Case study

How a private equity
firm achieved
return in 10 months
with Buynomics

Why Buynomics is 
the best solution for you.

Reliable forecasting

Use our best-in-class forecast accuracy. Buynomics reveals powerful insights you can trust - verified and optimized in countless A/B tests with millions of real consumers.

Unmatched speed

Get immediate solutions to your most crucial commercial questions. Our state-of-the-art Virtual Shopper AI enables full market transparency at your fingertips. Leave research studies that require a lot of time and investments behind and get answers now.

Actionable insights

Analytics are worth nothing if you can't derive actionable steps from them. Our user-friendly interface lets you easily integrate your data to simulate countless scenarios that best match your goals. Make better decisions upon reliable insights.

Holistic solutions

Buynomics leverages interrelationships between all relevant revenue factors to optimize your price, product, portfolio, and promotion strategies holistically. You can even include your competitors' products, prices, and promotional activities to gain a 360-degree view of your market.

Key features 
for Industries.

Explore our Virtual Shopper AI with
key features for revenue managers.

Channel optimizer

Channel optimizer

Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.

Scenario analyzer

Scenario analyzer

Create and compare unlimited scenarios to determine your best strategic course of action.

KPI comparison

KPI comparison

Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.

Wargaming capability

Wargaming capability

Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.

Analytics suite

Analytics suite

Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.


Let’s discuss 
how we can help you

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Hohenzollernring 89-93
50672 Cologne

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