Pricing is the key to profitability, but predicting customer reactions is notoriously difficult. While outdated models like price elasticities provide inaccurate estimations, Buynomics considers the interactions between the products in your portfolio and those of your competitors. Make your decisions with confidence to achieve your KPI targets - in any market situation.
Promotions are an excellent way to raise awareness and increase sales. However, they are expensive and their impact is difficult to measure. Our promotion solution takes into account the dependencies of price, product and market environment. This creates transparency about the ideal discount level, promotion type, frequency and timing. That makes planning promotions simple and efficient.
Your product offering is the foundation of any business success. But the optimal product mix is difficult to determine among a multitude of options. Stop spending huge amounts of time integrating data from multiple sources to find your optimal product mix. With Buynomics as a central source, you can quickly simulate countless product combinations to find the best offer per channel - or let our algorithm do that for you. Discover and scale market potential, optimize product launches and increase sales.
Annual planning requires intensive and complex simulations. Create reliable and easy-to-update roadmaps with Buynomics that cover your promotions, price changes, and portfolio adjustments in a single source. Get full control and transparency over your commercial planning process.
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Hohenzollernring 89-93
50672 Cologne
Germany
info@buynomics.com
