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Articles

Using Machine Learning in Telco Product & Pricing Strategy
10 Nov 2022

Using Machine Learning in Telco Product & Pricing Strategy

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Upcoming Live Event
Streams December 2, 2022
3:00 PM CEST
Your Pricing Strategy for 2023

The year 2022 is drawing close, but many movements are just starting. Rising inflation, new regulations, and changing consumer behavior are giving many managers worry lines.

This webinar, we address the concerns and fears that 2023 will bring and present robust pricing strategies for the months ahead.

Register for free
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Behavioral Pricing 2.0 - How much for the Wine?
11 Nov 2022

Behavioral Pricing 2.0 - How much for the Wine?

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Most popular

The Challenge of B2B Pricing and Price Differentiation
01 Mar 2021

The Challenge of B2B Pricing and Price Differentiation

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How Machine Learning helps PEs Boost their Returns
18 Oct 2022

How Machine Learning helps PEs Boost their Returns

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Buynomics raises $2.6M to build leading commercial insights platform
23 Mar 2021

Buynomics raises $2.6M to build leading commercial insights platform

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Price Elasticity - the Good, the Bad and the Ugly
19 Oct 2022

Price Elasticity - the Good, the Bad and the Ugly

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Solving the Pricing Riddle with Machine Learning
19 Oct 2022

Solving the Pricing Riddle with Machine Learning

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Why the right pricing strategy is important?
19 Oct 2022

Why the right pricing strategy is important?

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Four Consumer Goods Use Cases Solved with Buynomics
19 Oct 2022

Four Consumer Goods Use Cases Solved with Buynomics

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What Inflation means for Pricing and Revenue Management
18 Oct 2022

What Inflation means for Pricing and Revenue Management

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The Revenue Manager of Tomorrow
19 Oct 2022

The Revenue Manager of Tomorrow

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Event recordings

Webinar: Pricing and Revenue Management Methods
21 Nov 2022

Webinar: Pricing and Revenue Management Methods

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Webinar: Pricing Horror Stories (Halloween Special)
23 Nov 2022

Webinar: Pricing Horror Stories (Halloween Special)

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Webinar: Deciding and Measuring the Right KPIs
02 Nov 2022

Webinar: Deciding and Measuring the Right KPIs

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Webinar: Behavioral Pricing - Key Concepts & Implementation
02 Nov 2022

Webinar: Behavioral Pricing - Key Concepts & Implementation

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Upcoming Live Event
Streams December 2, 2022
3:00 PM CEST
Your Pricing Strategy for 2023

The year 2022 is drawing close, but many movements are just starting. Rising inflation, new regulations, and changing consumer behavior are giving many managers worry lines.

This webinar, we address the concerns and fears that 2023 will bring and present robust pricing strategies for the months ahead.

Register for free
New Linkedin Event Banners and Youtube Thumbnails(3)

Case studies

Case Study: How a global drink company gained new promotion insights with Buynomics
28 Oct 2022

Case Study: How a global drink company gained new promotion insights with Buynomics

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Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics
28 Oct 2022

Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics

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Glossary

Confirmation Bias

Confirmation bias describes the tendency to look for, or interpret information in a way that is consistent with one’s existing beliefs. 

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Competitive Pricing

Competitive pricing is the process of selecting the optimal price points for a product or service, considering the pricing behavior of competitors.

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Time Pressure Bias

Time pressure causes a higher propensity of decision makers to shift from logical and rational processes to intuitive processes.

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The Power of Free

The Power of Free or “Zero Price Effect” describes the phenomenon that people tend to choose a product if it includes a free element even though it has little inherent value.

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