Buynomics: Resources

Revenue Growth Management Redefined

Learn what matters when maturing your RGM department! How to transition from descriptive to prescriptive analytics for optimal decision-making.

Unilever’s Strategy for Long-Term Revenue Growth

Learn from Unilever on how to transform your Revenue Growth Management with a triple-win approach, value-based pricing, and long-term strategic thinking.

5 Benefits of Pricing Tools + Top Solution

Learn about the evolution and benefits of pricing tools in consumer goods, plus the best AI pricing solution for making data-driven decisions.

BIC’s 10 Principles for Embedding an RGM Mindset

Boost your business’ revenue growth potential with these 10 key principles. Learn how to align teams, leverage data, and prioritize your goals for success.

How to Win Customers with Behavioral Pricing

Consumers are often irrational when shopping. Learn how behavioral pricing helps you set prices and boost your revenue.

How to Master Odd-Even Pricing

What is odd-even pricing, and does it actually boost sales and customer engagement, or is it just a psychological pricing myth?

Webinar: From Descriptive to Prescriptive Analytics in RGM

Discover how to enhance your RGM strategy with advanced analytics in this webinar. Learn about prescriptive tools like our new Decision Guide. Watch now!

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Webinar: Mindset Shift in RGM—From Independent Tools to Holistic Solutions

Learn about the shift from independent tools to holistic solutions in revenue growth management and how they can shape strategic decisions for success.

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Webinar: Next-Generation Pricing Methods for Sustainable Profit Growth

Join our webinar to discover how technology can reshape your business's pricing methods for increased competitiveness and profitability.

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Webinar: Leveraging Virtual Shopper Insights for Optimizing PPA

In this webinar, learn from pricing experts and real-world case studies on how to optimize your Price Pack Architecture with AI technologies.

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Confirmation Bias

Understand confirmation bias and how to overcome it. Learn strategies to challenge beliefs and hold yourself accountable for better decision-making.

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Competitive Pricing

Discover the ins and outs of competitive pricing, from setting optimal price points to avoiding pitfalls.

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Time Pressure Bias

Learn about the time pressure bias and how it affects decision-making. Discover how to spot and navigate time pressure tactics for better outcomes.

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The Power of Free

Discover the Power of Free concept and how it influences consumer behavior, along with its potential drawbacks.

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Resources

Upcoming Live Event

Content made for you.

Gain more insights with access to our articles, events, case studies, and glossary of industry terms.

Upcoming Live Event

Webinar: Achieving the Triple Win: RGM Value Generation for Manufacturers, Retailers, and Shoppers

Latest articles

Revenue Growth Management Redefined

Unilever’s Strategy for Long-Term Revenue Growth

5 Benefits of Pricing Tools + Top Solution

BIC’s 10 Principles for Embedding an RGM Mindset

How to Win Customers with Behavioral Pricing

How to Master Odd-Even Pricing

Event recordings

Webinar: From Descriptive to Prescriptive Analytics in RGM

Webinar: Mindset Shift in RGM—From Independent Tools to Holistic Solutions

Webinar: Next-Generation Pricing Methods for Sustainable Profit Growth

Webinar: Leveraging Virtual Shopper Insights for Optimizing PPA

Glossary

Confirmation Bias

Competitive Pricing

Time Pressure Bias

The Power of Free

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