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Upcoming Live Event

Streams May 24, 2024
3:00 PM CEST

Webinar: Next-Generation Pricing Methods for Sustainable Profit Growth

Latest articles

Unilever’s Strategy for Long-Term Revenue Growth
Unilever’s Strategy for Long-Term Revenue Growth
In order for revenue growth management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s ...
5 Benefits of Pricing Tools + Top Solution
5 Benefits of Pricing Tools + Top Solution
It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, ...
BIC’s 10 Principles for Embedding an RGM Mindset
BIC’s 10 Principles for Embedding an RGM Mindset
Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we ...
How to Win Customers with Behavioral Pricing
How to Win Customers with Behavioral Pricing
How do shoppers decide what to buy? This is the million dollar question revenue and pricing managers need to answer. It has little to do with rationality. In fact, shoppers are ...
How to Master Odd-Even Pricing
How to Master Odd-Even Pricing
Small distinctions in your pricing strategy can have a major impact on your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing, and the ...
How to Optimize Pricing and Revenue Amidst Inflation
How to Optimize Pricing and Revenue Amidst Inflation
Inflation may be the scariest thing for most companies, but it can also be a blessing in disguise. In this blog, we will discuss: Inflation as an opportunity for pricing and ...

Event recordings

Webinar: Leveraging Virtual Shopper Insights for Optimizing PPA
Webinar: Leveraging Virtual Shopper Insights for Optimizing PPA
Webinar: Mastering Pricing Strategy - The Ultimate Guide for Profitable Growth
Webinar: Mastering Pricing Strategy - The Ultimate Guide for Profitable Growth
Webinar: Generative AI for Revenue Growth Management
Webinar: Generative AI for Revenue Growth Management
Webinar: Pricing Tools - From Excel to SaaS
Webinar: Pricing Tools - From Excel to SaaS

Case studies

Case Study: How a global drink company gained new promotion insights with Buynomics
Case Study: How a global drink company gained new promotion insights with Buynomics
Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics
Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics

Glossary

Confirmation Bias
Definition: Confirmation bias describes the tendency to look for, or interpret information in a way that is consistent with one’s existing beliefs.
Competitive Pricing
Definition: Competitive pricing is the process of selecting the optimal price points for a product or service, considering the pricing behavior of competitors.
Time Pressure Bias
Definition: Time pressure causes a higher propensity of decision makers to shift from logical and rational processes to intuitive processes.
The Power of Free
Definition: The Power of Free or “Zero Price Effect” describes the phenomenon that people tend to choose a product if it includes a free element even though it has little inherent ...

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