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Articles

Revenue Optimization in the Telecommunications Industry (with ChatGPT)
06 Feb 2023

Revenue Optimization in the Telecommunications Industry (with ChatGPT)

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Upcoming Live Event
Streams April 14, 2023
3:00 PM CEST
Rising Importance of Private Labels: How to Succeed in Pricing Amid Inflation

As private labels continue to gain traction, manufacturers are facing increased competition and pressure to optimize their pricing strategies. In this webinar, we'll explore the consumer behavior driving the growth of private labels, and discuss how manufacturers can succeed in the changing  the landscape. Register Now!

Register for free
20230414 - Webinar Promotion - Private Labels - Light Red
ChatGPT: Meeting the challenges of regulatory compliance in revenue growth management
02 Feb 2023

ChatGPT: Meeting the challenges of regulatory compliance in revenue growth management

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Most popular

The Challenge of B2B Pricing and Price Differentiation
01 Mar 2021

The Challenge of B2B Pricing and Price Differentiation

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Price Elasticity - the Good, the Bad and the Ugly
19 Oct 2022

Price Elasticity - the Good, the Bad and the Ugly

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Pricing Tools – From Excel to SaaS
13 Dec 2022

Pricing Tools – From Excel to SaaS

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How Machine Learning helps PEs Boost their Returns
18 Oct 2022

How Machine Learning helps PEs Boost their Returns

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Using Machine Learning in Telco Product & Pricing Strategy
10 Nov 2022

Using Machine Learning in Telco Product & Pricing Strategy

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Solving the Pricing Riddle with Machine Learning
19 Oct 2022

Solving the Pricing Riddle with Machine Learning

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Revenue Optimization in the Telecommunications Industry (with ChatGPT)
06 Feb 2023

Revenue Optimization in the Telecommunications Industry (with ChatGPT)

Read more
Buynomics raises $2.6M to build leading commercial insights platform
23 Mar 2021

Buynomics raises $2.6M to build leading commercial insights platform

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What Inflation means for Pricing and Revenue Management
18 Oct 2022

What Inflation means for Pricing and Revenue Management

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Event recordings

Webinar: Building a Winning Pricing Strategy
31 Mar 2023

Webinar: Building a Winning Pricing Strategy

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Webinar: Beyond Conjoint Analysis: Pricing with AI in Telco
24 Mar 2023

Webinar: Beyond Conjoint Analysis: Pricing with AI in Telco

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Webinar: Behavioral Pricing: How to Drive Profitable Consumer Behavior
12 Mar 2023

Webinar: Behavioral Pricing: How to Drive Profitable Consumer Behavior

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Webinar: The Truth About Elasticities: Why They're Holding You Back
25 Feb 2023

Webinar: The Truth About Elasticities: Why They're Holding You Back

Find out more
Upcoming Live Event
Streams April 14, 2023
3:00 PM CEST
Rising Importance of Private Labels: How to Succeed in Pricing Amid Inflation

As private labels continue to gain traction, manufacturers are facing increased competition and pressure to optimize their pricing strategies. In this webinar, we'll explore the consumer behavior driving the growth of private labels, and discuss how manufacturers can succeed in the changing  the landscape. Register Now!

Register for free
20230414 - Webinar Promotion - Private Labels - Light Red

Case studies

Case Study: How a global drink company gained new promotion insights with Buynomics
28 Oct 2022

Case Study: How a global drink company gained new promotion insights with Buynomics

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Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics
28 Oct 2022

Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics

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Glossary

Confirmation Bias

Confirmation bias describes the tendency to look for, or interpret information in a way that is consistent with one’s existing beliefs. 

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Competitive Pricing

Competitive pricing is the process of selecting the optimal price points for a product or service, considering the pricing behavior of competitors.

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Time Pressure Bias

Time pressure causes a higher propensity of decision makers to shift from logical and rational processes to intuitive processes.

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Zero-Price Effect: The Power of Free

The Power of Free or “Zero Price Effect” describes the phenomenon that people tend to choose a product if it includes a free element even though it has little inherent value.

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