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Articles

Why the right pricing strategy is important
19 Oct 2022

Why the right pricing strategy is important

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Upcoming Live Event
Streams September 29, 2023
3:00 PM CEST
The Future of RGM Planning with Buynomics 2.0

With the new Buynomics 2.0 and its novel Virtual Shopper technology, teams can increase profits by focusing on their shoppers' behavior. In this webinar, we will use a realistic case study to show how it helps teams make integrated pricing, promotion, PPA, channel mix, and trade spend decisions in one platform with unprecedented speed and accuracy. We will host a live Q&A at the end.

Register for free
The Future of RGM Planning with Buynomics 2.0
Retail Pricing: Pricing for Value or Profit?
10 Nov 2022

Retail Pricing: Pricing for Value or Profit?

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Most popular

The Challenge of B2B Pricing and Price Differentiation
01 Mar 2021

The Challenge of B2B Pricing and Price Differentiation

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Pricing Tools – From Excel to SaaS
13 Dec 2022

Pricing Tools – From Excel to SaaS

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Price Elasticity - the Good, the Bad and the Ugly
19 Oct 2022

Price Elasticity - the Good, the Bad and the Ugly

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Using Machine Learning in Telco Product & Pricing Strategy
10 Nov 2022

Using Machine Learning in Telco Product & Pricing Strategy

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Solving the Pricing Riddle with Machine Learning
19 Oct 2022

Solving the Pricing Riddle with Machine Learning

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Behavioral Pricing 2.0 - How much for the Wine?
11 Nov 2022

Behavioral Pricing 2.0 - How much for the Wine?

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How Machine Learning helps PEs Boost their Returns
18 Oct 2022

How Machine Learning helps PEs Boost their Returns

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The History and Future of Revenue Growth Management
10 Nov 2022

The History and Future of Revenue Growth Management

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The Power of Free - The True Psychology behind the Zero Price Effect
10 Nov 2022

The Power of Free - The True Psychology behind the Zero Price Effect

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Event recordings

Buynomics.Talks: From Data to Action: Mastering Pricing Metrics
22 Sep 2023

Buynomics.Talks: From Data to Action: Mastering Pricing Metrics

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Webinar: Mastering Pricing and RGM Strategies
15 Sep 2023

Webinar: Mastering Pricing and RGM Strategies

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Buynomics.Talks: The Pricing Model Revolution with Danilo Zatta
07 Sep 2023

Buynomics.Talks: The Pricing Model Revolution with Danilo Zatta

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Webinar: Behavioral Pricing Demystified
01 Sep 2023

Webinar: Behavioral Pricing Demystified

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Upcoming Live Event
Streams September 29, 2023
3:00 PM CEST
The Future of RGM Planning with Buynomics 2.0

With the new Buynomics 2.0 and its novel Virtual Shopper technology, teams can increase profits by focusing on their shoppers' behavior. In this webinar, we will use a realistic case study to show how it helps teams make integrated pricing, promotion, PPA, channel mix, and trade spend decisions in one platform with unprecedented speed and accuracy. We will host a live Q&A at the end.

Register for free
The Future of RGM Planning with Buynomics 2.0

Case studies

Case Study: How a global drink company gained new promotion insights with Buynomics
28 Oct 2022

Case Study: How a global drink company gained new promotion insights with Buynomics

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Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics
28 Oct 2022

Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics

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Glossary

Confirmation Bias

Confirmation bias describes the tendency to look for, or interpret information in a way that is consistent with one’s existing beliefs. 

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Competitive Pricing

Competitive pricing is the process of selecting the optimal price points for a product or service, considering the pricing behavior of competitors.

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Time Pressure Bias

Time pressure causes a higher propensity of decision makers to shift from logical and rational processes to intuitive processes.

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Zero-Price Effect: The Power of Free

The Power of Free or “Zero Price Effect” describes the phenomenon that people tend to choose a product if it includes a free element even though it has little inherent value.

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