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Articles

Retail Pricing: Pricing for Value or Profit?
10 Nov 2022

Retail Pricing: Pricing for Value or Profit?

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Upcoming Live Event
Streams June 9, 2023
3:00 PM CEST
Webinar: Promotion Optimization - Balancing Revenue and Profitability

Are your promotions generating revenue but eating into your profitability? In this webinar, explore the art of designing & executing promotions that not only drive revenue but also ensure long-term profitability for your business and strike the perfect balance between revenue generation and maintaining profitability.

Register for free
Buynomics Performance Ad #2
Pricing Tools – From Excel to SaaS
13 Dec 2022

Pricing Tools – From Excel to SaaS

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Most popular

The Challenge of B2B Pricing and Price Differentiation
01 Mar 2021

The Challenge of B2B Pricing and Price Differentiation

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Pricing Tools – From Excel to SaaS
13 Dec 2022

Pricing Tools – From Excel to SaaS

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Price Elasticity - the Good, the Bad and the Ugly
19 Oct 2022

Price Elasticity - the Good, the Bad and the Ugly

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Using Machine Learning in Telco Product & Pricing Strategy
10 Nov 2022

Using Machine Learning in Telco Product & Pricing Strategy

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Solving the Pricing Riddle with Machine Learning
19 Oct 2022

Solving the Pricing Riddle with Machine Learning

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How Machine Learning helps PEs Boost their Returns
18 Oct 2022

How Machine Learning helps PEs Boost their Returns

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Behavioral Pricing 2.0 - How much for the Wine?
11 Nov 2022

Behavioral Pricing 2.0 - How much for the Wine?

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What Inflation means for Pricing and Revenue Management
18 Oct 2022

What Inflation means for Pricing and Revenue Management

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Buynomics raises $2.6M to build leading commercial insights platform
23 Mar 2021

Buynomics raises $2.6M to build leading commercial insights platform

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Event recordings

Webinar: Pricing and Revenue Management Methods
30 May 2023

Webinar: Pricing and Revenue Management Methods

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Webinar: After Inflation - Maintaining Profits in Uncertain Times
12 May 2023

Webinar: After Inflation - Maintaining Profits in Uncertain Times

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Webinar: Pricing Tools - From Excel to SaaS
28 Apr 2023

Webinar: Pricing Tools - From Excel to SaaS

Find out more
Buynomics.Talks: Democratizing Pricing Research with Dr. Frank Buckler
21 Apr 2023

Buynomics.Talks: Democratizing Pricing Research with Dr. Frank Buckler

Find out more
Upcoming Live Event
Streams June 9, 2023
3:00 PM CEST
Webinar: Promotion Optimization - Balancing Revenue and Profitability

Are your promotions generating revenue but eating into your profitability? In this webinar, explore the art of designing & executing promotions that not only drive revenue but also ensure long-term profitability for your business and strike the perfect balance between revenue generation and maintaining profitability.

Register for free
Buynomics Performance Ad #2

Case studies

Case Study: How a global drink company gained new promotion insights with Buynomics
28 Oct 2022

Case Study: How a global drink company gained new promotion insights with Buynomics

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Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics
28 Oct 2022

Case Study: How a major CPG company identified 4-5% additional profit potential with Buynomics

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Glossary

Confirmation Bias

Confirmation bias describes the tendency to look for, or interpret information in a way that is consistent with one’s existing beliefs. 

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Competitive Pricing

Competitive pricing is the process of selecting the optimal price points for a product or service, considering the pricing behavior of competitors.

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Time Pressure Bias

Time pressure causes a higher propensity of decision makers to shift from logical and rational processes to intuitive processes.

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Zero-Price Effect: The Power of Free

The Power of Free or “Zero Price Effect” describes the phenomenon that people tend to choose a product if it includes a free element even though it has little inherent value.

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