Case Study: How a global drink company gained new promotion insights with Buynomics
Confirmation bias describes the tendency to look for, or interpret information in a way that is consistent with one’s existing beliefs.
Competitive pricing is the process of selecting the optimal price points for a product or service, considering the pricing behavior of competitors.
Time Pressure Bias
Time pressure causes a higher propensity of decision makers to shift from logical and rational processes to intuitive processes.