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Which industry are you working in?
Consumer Goods and Retail
Consumer Software
Telecom and Internet
Other industries
What do you want to work on?
Pricing
Portfolio
Data analytics
Annual commercial planning
Product
Trade term negotiatons
Other
How much revenue did your company generate last year?
< $50M
$50 M > $1B
>$1B

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This is Buynomics.

“What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Customer technology, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels. Our goal is to enable companies to make data-driven, transparent, and customer centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single-source-of-truth to answer all their market-facing questions including pricing, product offers, promotions.

Values we live by.

nobull

No bullshit

We will only make claims that are based on empirical evidence.

meritocary

Meritocracy

We vest on the basis of talent, effort, and achievement.

radical

Radical transparency

We believe in thoughtful disagreement and welcome any argumentum ad rem.

fast

Move fast

We recognize potential and act immediately.

measure

Measure impact

We understand that only what gets measured gets done.

constant

Improve constantly 

We aim for constant improvement so that tomorrow we can work on better challenges.

Meet our founders.

Dr. Ingo Reinhardt

Founder/Managing Director

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.

He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Linkedin

Dr. Sebastian Baier

Founder/Managing Director

Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.

Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

Linkedin
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