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About Buynomics

Who We Are and What We Do

Buynomics is the leading Revenue Growth Management (RGM) software for holistic optimization across all revenue levers. Our platform empowers commercial teams in enterprise organizations to make faster, and more profitable decisions. By turning complex market data into AI Agents, Buynomics serves as a single source of truth for all shopper-centric revenue decisions. Trusted by global companies like Danone, General Mills, Unilever, L’Oreal, Nestlé, and other leading brands, Buynomics helps boost gross profits by 2%-4%* and reduces decision-making time by up to 80%. 

Founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier, Buynomics is headquartered in Cologne, Germany. 

*depending on data quality & completeness

Buynomics in Numbers

Up to
95%*

Accuracy of predictions

 


2-4%*

Profit impact


80%

Faster decision cycles with Buynomics


25+

Countries served

*depending on data quality & completeness

Meet Our Founders

Dr. Ingo Reinhardt

Founder/Managing Director


Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.

Ingo holds a PhD in Management from the University of Cologne and Master's degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Linkedin

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Dr. Sebastian Baier

Founder/Managing Director


Before starting Buynomics, Sebastian was a Director at Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.

Sebastian holds a PhD in Physics from the University of Heidelberg and Master's degrees in Physics and Economics.

Linkedin

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Meet Our Leadership Team

Mario Königsfeld

VP Revenue

Anton von Lampe

VP Operations

Trusted by Industry-Leading Companies Around the World

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unilever logo grey
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Interested in joining our team?
Check out our vacancies.

Open positions

Learn More with Our Resources

Navigating the Tariff Impact: Key Shopper-Facing Strategies Unpacked

Navigating the Tariff Impact: Key Shopper-Facing Strategies Unpacked

Discover our practical guide for RGM teams looking to stay agile and effective in a landscape shaped by ongoing tariff impact pressures.
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Turning Data-Driven RGM Insights into Action: Lessons from BIC

Turning Data-Driven RGM Insights into Action: Lessons from BIC

See how BIC turns data into action with data-driven RGM insights. Learn how to elevate your RGM strategies by turning data into action that drives growth.
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Buynomics Secures $30M in Series B Funding

Buynomics Secures $30M in Series B Funding

Next-generation Revenue Intelligence Software Buynomics Secures $30M Million in Series B Funding to Expand AI-driven Commercial Operating System.
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