“What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Shopper technology, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels.
Our goal is to enable companies to make data-driven, transparent, and customer centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.
We will only make claims based on empirical evidence.
We reward based on talent, effort, and achievement.
We believe in thoughtful disagreement and welcome any fruitful discussion to find the best possible solution together.
We recognize potential and act immediately.
We know that only what is measured gets done.
We strive for continuous improvement so that we can work on better challenges tomorrow.
Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.
He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.
Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.
Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.
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Hohenzollernring 89-93
50672 Cologne
Germany
info@buynomics.com
