This is Buynomics.

“What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Customer technology, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels. Our goal is to enable companies to make data-driven, transparent, and customer centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single-source-of-truth to answer all their market-facing questions including pricing, product offers, promotions.

Meet our founders.

Dr. Ingo Reinhardt

Founder/Managing Director

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.

He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Dr. Sebastian Baier

Founder/Managing Director

Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.

Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

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