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Solutions for
Telecom and Internet

Telecoms are the backbone of modern communication. Whilst our
lives become increasingly interconnected and "smart", telcos are
expanding their communication services to "fully digital
experiences". However, in an industry as complex and competitive
as telecommunication, it is difficult to extract meaningful
insights hidden in massive amounts of data with inefficient solutions.
Traditionally used tools are often suboptimal in converting data to
actionable insights on consumer experience and preference. They
often also fail to reflect reality accurately. Ultimately pricing
decisions rely on guesswork and unreliable predictions, and lead
to an untapped revenue potential. Buynomics' Virtual Shopper
AI can generate a more profound understanding of
current market dynamics and help managers to navigate product
& portfolio decisions more confidently. Leverage data to foresee
opportunities to drive customer acquisition and retention - and
maximize revenue.


Key challenges telecom companies face.

Constant price and promotion pressure

Constant price and promotion pressure

Constant price and promotion pressure are significant consequences of technologically-driven competition in the telecom industry. These changes have a knock-on effect on the market. While this approach can provide temporary benefits, it can also have a negative effect on customer trust.

Time pressure

Low market

Access to reliable analytical tools tailor-made for the telecommunication industry that accurately provides a holistic view of the impact of price or product changes on the market is limited. Increasing regulations further intensify the need for customizable and flexible tools that offer scenario investigations.

Complex product portfolio

Pressure to offer
bundles without data

Many telcos encounter increased complexity due to bundling challenges, trying to offer complete communication products to customers (mobile, landline, & TV). However, traditional tools often lack the ability to understand customer preference or predict customers behavior to revise sub-optimal packaging.


Turn challenges into opportunities with our holistic solutions for all revenue levers -
pricing, promotions, products, portfolio, channel & product mix. Instead of examining
several spreadsheets or market studies individually, use our single source of truth,
offering you one easy-to-use tool that examines all cross-effects. Leverage your data to
gain transparency on market behavior and derive actionable insights.

Best pricing solutions

Best pricing

Make optimized pricing decisions with insights from your Virtual Shoppers. Quickly discover how they react to price changes and define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.

Smart promotional planning

Smart promotional

Plan highly targeted promotional activities at the right time based on accurate customers’ preferences. Leverage the power of data to get a granular view on pivotal factors that can bring the most value during different stages of the customer lifecycle, while taking into account your competitors' actions & market changes.

Optimized product & portfolio decisions

Continuous product & portfolio decisions

Explore the ideal balance of your product & portfolio mix by quickly customizing any combination of value drivers. Leverage your Virtual Shoppers to understand and predict realistic behavior of potential or current customers. Improve your decision-making process and maximize your revenue with fast & holistic solutions for comprehensive action plans.

Case study

How a global telco
company optimizes
its 5-play strategy
with Buynomics


Why Buynomics is 
the best solution for you.

Reliable forecasting

Use our best-in-class forecast accuracy. Buynomics reveals powerful insights you can trust - verified and optimized in countless A/B tests with millions of real customers.

Unmatched speed

Get immediate solutions to your most crucial commercial questions. Our state-of-the-art Virtual Shopper AI enables full market transparency at your fingertips. Leave research studies that require a lot of time and investments behind and get answers now.

Actionable insights

Analytics are worth nothing if you can't derive actionable steps from them. Our user-friendly interface lets you easily integrate your data to simulate countless scenarios that best match your goals. Make better decisions upon reliable insights.

Holistic solutions

Buynomics leverages interrelationships between all relevant revenue factors to optimize your price, product, portfolio, and promotion strategies holistically. You can even include your competitors' products, prices, and promotional activities to gain a comprehensive view of your market situation and plan your following actions more efficiently.

Key features
for Telecom and Internet.

Explore our Virtual Shopper AI with
various key features for pricing teams.

Channel optimizer

Channel optimizer

Optimize your offer for each channel in a way that best fits your shoppers’ preferences.

Scenario analyzer

Scenario analyzer

Create and compare unlimited scenarios to determine your best strategic course of action.

Wargaming capability

Wargaming capability

Simulate competitors’ actions to understand the effect on your portfolio and plan your best strategic response in advance.

KPI comparison

KPI comparison

Optimize core KPIs like profit, units, and revenue with just a few clicks.

Analytics suite

Analytics suite

Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.


Let’s discuss 
how we can help you

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Hohenzollernring 89-93
50672 Cologne

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