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Solutions for 
Consumer Goods & Retail

CPGs and retail companies operate in a dynamic and customer-
focused industry where trends and demand evolve rapidly. The
recent trend of conscious consumerism has also demonstrated
how demand heavily influences markets. Building brands in the
business of relevance is challenging. It is therefore imperative for
retailers and manufacturers to leverage deep consumer insights
and constantly adapt their product & portfolio strategies to keep
up with shifting market conditions. Traditional methods usually
make assumptions with low reliability, e.g., via simplified price
elasticities, and cannot map the required level of complexity.
Predictive tools need to be more sophisticated, predictive, and
customized today. We've developed a powerful solution that
answers your most critical questions. Achieve faster and more
profitable revenue management by uncovering unprecedented
insights at a granular level with Buynomics.


Key challenges consumer goods & retail companies face.

Constant price and promotion pressure

Constant promotion

Promotions are key to increasing sales, driving revenue, and generating loyal shoppers. Unfortunately, most CPG companies lack the right tools to interpret data into actionable insights, measure performance of promotions against sales, optimize low performing product campaigns, and focus on KPIs to increase profitability. 

Time pressure

Rising production

Rising costs across a variety of inputs, from commodities, raw materials, labor to transportation is shrinking the total profit pool for CPG companies. Shifting the top cost drivers and adjusting pricing by leveraging deep insights from sophisticated and holistically-built predictive tools has become a business priority.

Complex product portfolio

Continuous product &
prices changes

With inflation, unpredictable competitor moves, and changing consumer trends, CPGs & retail brands are under constant pressure to optimize their products or change their prices. To execute successful product innovations companies need a holistic predictive model with a comprehensive view on market demand that integrates product portfolio understanding alongside competitor offerings.


Turn challenges into opportunities with our holistic solutions for all RGM levers - pricing,
promotions, products, portfolio, trade terms, channel & product mix. Instead of
examining several spreadsheets for reliable forecasts, use the Buynomics platform as a
single-source-of-truth that allows you to optimize your offering, considering all cross-
effects. Leverage your data to gain transparency on market behavior and derive
actionable insights.

Best pricing solutions

Best pricing

Make optimized pricing decisions with our Virtual Shopper AI. Quickly discover how real shoppers react to price changes to define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.

Smart promotional planning

Smart promotional

Plan all your promotional activities based on real shoppers' preferences. Easily understand how different promotions and discounts impact shoppers’ buying behavior. Leverage the power of data to get clarity on which products to promote how, when and where.

Optimized product & portfolio decisions

Continuous product &
prices changes

Identify the right product specification or portfolio composition that will win the attention of shoppers and the business of retail partners. Discover the roadmap to a successful product launch without overutilization of internal resources and time. Improve your decision-making process to maximize revenue and profit.

Case study

How a global CPG
company identified 100x
ROI by optimizing its
revenue management with

Why Buynomics is 
the best solution for you.

Reliable forecasting

Use our best-in-class forecast accuracy. Buynomics reveals powerful insights you can trust - verified and optimized in countless A/B tests with millions of real consumers.

Unmatched speed

Get immediate solutions to your most crucial commercial questions. Our state-of-the-art Virtual Shopper AI enables full market transparency at your fingertips. Leave research studies that require a lot of time and investments behind and get answers now.

Actionable insights

Analytics are worth nothing if you can't derive actionable steps from them. Our user-friendly interface lets you easily integrate your data to simulate countless scenarios that best match your goals. Make better decisions upon reliable insights.

Holistic solutions

Buynomics leverages interrelationships between all relevant revenue factors to optimize your price, product, portfolio, and promotion strategies holistically. You can even include your competitors' products, prices, and promotional activities to gain a 360-degree view of your market.

Key features
for Consumer Goods and Retail

Explore our Virtual Shopper AI with various
key features for revenue managers.

Channel optimizer

Channel optimizer

Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.

Scenario analyzer

Scenario analyzer

Create and compare unlimited scenarios to determine your best strategic course of action.

KPI comparison

KPI comparison

Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.

Wargaming capability

Wargaming capability

Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.

Analytics suite

Analytics suite

Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.


Let’s discuss 
how we can help you

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Hohenzollernring 89-93
50672 Cologne

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