Consumer Goods & Retail
Consumer Goods & Retail
Constant promotion pressure
Promotions are key to increasing sales, driving revenue, and generating loyal shoppers. Unfortunately, most CPG companies lack the right tools to interpret data into actionable insights, measure performance of promotions against sales, optimize low performing product campaigns, and focus on KPIs to increase profitability.
Rising costs across a variety of inputs, from commodities, raw materials, labor to transportation is shrinking the total profit pool for CPG companies. Shifting the top cost drivers and adjusting pricing by leveraging deep insights from sophisticated and holistically-built predictive tools has become a business priority.
Continuous product & prices changes
With inflation, unpredictable competitor moves, and changing consumer trends, CPGs & retail brands are under constant pressure to optimize their products or change their prices. To execute successful product innovations companies need a holistic predictive model with a comprehensive view on market demand that integrates product portfolio understanding alongside competitor offerings.
Best pricing solution
Make optimized pricing decisions with our Virtual Shopper technology. Quickly discover how real shoppers react to price changes to define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.
Smart promotional planning
Plan all your promotional activities based on real shoppers' preferences. Easily understand how different promotions and discounts impact shoppers’ buying behavior. Leverage the power of data to get clarity on which products to promote how, when and where.
Optimized product & portfolio decisions
Identify the right product specification or portfolio composition that will win the attention of shoppers and the business of retail partners. Discover the roadmap to a successful product launch without overutilization of internal resources and time. Improve your decision-making process to maximize revenue and profit.
Why Buynomics is
the best solution for you.
for Consumer Goods and Retail.
Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.
Create and compare unlimited scenarios to determine your best strategic course of action.
Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.
Simulate competitors’ actions to understand the effect on your portfolio and plan your best strategic response in advance.
Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.