Price Pack Architecture

Unlock The Power of Price Pack Architecture Done Right

Base every PPA change on your shoppers’ preferences and behavior. Buynomics' holistic approach helps you understand the incremental adjustments to your PPA that drive revenue & profit growth!

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Tackle Key Price Pack Architecture Challenges With Precision

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Understand What Your Shoppers Value

Find the optimal PPA strategy to grow your revenue based on what your shoppers value.

Simulate various PPA scenarios with Buynomics' Virtual Shoppers AI to understand how your shoppers behave when your portfolio changes.
Fine-tune the magnitude of your PPA changes and measure the impact on units, revenue, and profit.

Introduce the Optimal Product Innovations

Identify the best assortment for each retailer, considering cannibalization as well as market impacts.

Forecast the interaction between products in your portfolio and those of your competitor and understand cannibalization.
Simulate new product launches or de-listings for your own or your competitor’s portfolio.

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Quantify the Impact of PPA on your KPIs

Gain actionable insights to measure PPA impact on your KPIs for informed decision-making.

Evaluate the impact on market share, profit & revenue that PPA changes might have.
Achieve a strategic competitive edge by modeling both your and your competitors’ PPA to understand the impact on your revenue.

Approach RGM Holistically

Consider PPA alongside other RGM levers to adopt a holistic approach.

Test PPA changes holistically. Take a look at price, promotion, mix, and trade term changes.
Receive instant feedback from millions of Virtual Shoppers on how their real-life counterparts would react taking into consideration all pricing levers.

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Make informed commercial decisions and develop your RGM strategy with confidence, knowing how your shoppers will behave.

Buynomics' platform is powered by a unique, cutting-edge Virtual Shopper AI that predicts your shoppers’ behavior and answers your key RGM questions holistically, considering all RGM levers.

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Achieve Your RGM Goals and Stay Ahead

2-4% profit
impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

Up to 95%
predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy.

80% faster
decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

"Buynomics stands out for its accuracy, speed of analysis, and rapid implementation. We deployed it in just eight weeks - far faster than other tools that often take three months or more."

Andrea Pezzillo

Head of Category and Revenue Growth Managment at Danone

"Buynomics makes scenario planning effortless. The ability to compare multiple pricing and portfolio scenarios side by side, right next to our current setup, gives us instant clarity and confidence in our decisions."

Michael Giambra

Head of Commercial Strategy at pladis Global

"Buynomics helped us to achieve incremental revenue and make faster, quicker, and smarter decisions that are very data-driven."

Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker

FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?