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Optimize Your Promotions for Maximum Revenue

Buynomics’ approach empowers you to optimize your promotions in combination with other RGM levers, driving increased revenue and profit gains.

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Gain a 360° View on Trade Promotion Planning

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Set Data-Driven Promotion Strategies

Evaluate how different promotion schedules impact your financial performance.

  • Test different scenarios to find the best-performing promotion strategies (e.g., across mechanics, timing, depth), and optimize your campaigns accordingly. 

  • Plan the duration and frequency of your promotions based on understanding what your shoppers will buy with Buynomics' Virtual Shopper AI. 

Manufacturer and Customer Promotion Impact Overview

Get a comprehensive view of how your promotions affect your brand, your entire portfolio, and the whole category.

  • Set recommendations for promotion depth by finding promotion scenarios to support a triple-win outcome.

  • Understand the impact of changes in distribution across different customers and optimize for it.
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Promotion alongside RGM levers

Approach Promotions Alongside Other RGM Levers

Consider promotion changes together with other RGM levers holistically in one platform.

  • Optimize promotion changes while considering simultaneous price and PPA adjustments on the Buynomics platform. 
  • Leverage the instant feedback from millions of Virtual Shoppers to gauge how their real-life counterparts would react to your offers. 

Base Your Decisions on Your Shoppers' Behavior

Buynomics' Virtual Shopper AI

Make informed commercial decisions and develop your RGM strategy with confidence, knowing how your shoppers will behave. 

Buynomics' platform is powered by a unique, cutting-edge Virtual Shopper AI that predicts your shoppers’ behavior and answers your key RGM questions holistically, considering all RGM levers. 

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Achieve Your RGM Goals and Stay Ahead

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Holistic Solution

Simulate holistically across the entire market and all relevant decision factors. Combine pricing, promotions, PPA, mix, and trade terms with the full market landscape, including competition, and gain an unparalleled 360-degree view. 

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Reliable Forecasting

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. Ensure that your business achieves up to 4% higher profits by making more shopper-centric commercial decisions.

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Unmatched Speed

Reduce the time spent on manual analysis by up to 90%. Integrate various data sources and get best-in-class predictive accuracy. With our Virtual Shopper AI, you have full market transparency right at your fingertips. 

What Our Clients Say About Us

Surprisingly fast and efficient AI price simulator 

Buynomics addresses the problem of conducting yearly price increase simulations, helping businesses make informed decisions when it comes to pricing strategies. By utilizing Buynomics, companies can optimize their pricing decisions for maximum profitability and success. 

__danone_gry
Head of PRGM and Category, Danone Italy

Dynamic & user-friendly portfolio reconfiguration simulations 

With Buynomics, being able to build multiple scenarios in the same view, look at your current situation, and then add two or three scenarios or changes right next to each other to compare them is super helpful.

__pladys_gry
RGM & Digital Solution Head

Offers competitive insights 

I think it is an extremely insightful tool that gives us an edge over our competitors.

__general mills__gry
Category Strategy & Revenue Management Analyst, General Mills
Two 2024 Best-in-Class distinctions

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FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

Can Buynomics price core SKUs?

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.