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Promotions

Optimize Your Promotions for Maximum Revenue

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Buynomics’ approach empowers you to optimize your promotions in combination with other RGM levers, driving increased revenue and profit gains.

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Gain a 360° View on Trade Promotion Planning

Promo planing

Set Data-Driven Promotion Strategies

Evaluate how different promotion schedules impact your financial performance.

  • Test different scenarios to find the best-performing promotion strategies (e.g., across mechanics, timing, depth), and optimize your campaigns accordingly. 

  • Plan the duration and frequency of your promotions based on understanding what your shoppers will buy with Buynomics' Virtual Shopper AI. 

Manufacturer and Customer Promotion Impact Overview

Get a comprehensive view of how your promotions affect your brand, your entire portfolio, and the whole category.

  • Set recommendations for promotion depth by finding promotion scenarios to support a triple-win outcome.

  • Understand the impact of changes in distribution across different customers and optimize for it.
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Promotion alongside RGM levers

Approach Promotions Alongside Other RGM Levers

Consider promotion changes together with other RGM levers holistically in one platform.

  • Optimize promotion changes while considering simultaneous price and PPA adjustments on the Buynomics platform. 
  • Leverage the instant feedback from millions of Virtual Shoppers to gauge how their real-life counterparts would react to your offers. 

Base Your Decisions on Your Shoppers' Behavior

Buynomics' Virtual Shopper AI

Make informed commercial decisions and develop your RGM strategy with confidence, knowing how your shoppers will behave. 

Buynomics' platform is powered by a unique, cutting-edge Virtual Shopper AI that predicts your shoppers’ behavior and answers your key RGM questions holistically, considering all RGM levers. 

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Achieve Your RGM Goals and Stay Ahead

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2-4% profit
impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

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Up to 95%
predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. 

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80% faster
decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

*depending on data quality & completeness 

andrea

"Buynomics stands out for its accuracy, speed of analysis, and rapid implementation. We deployed it in just eight weeks - far faster than other tools that often take three months or more."

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Andrea Pezzillo

Head of Category and Revenue Growth Managment at Danone

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"Buynomics makes scenario planning effortless. The ability to compare multiple pricing and portfolio scenarios side by side, right next to our current setup, gives us instant clarity and confidence in our decisions."

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Michael Giambra

Head of Commercial Strategy at pladis Global

Emma Swiers Dr Oetker
"Buynomics helped us to achieve incremental revenue and make faster, quicker, and smarter decisions that are very data-driven."
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Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker

 

Buynomics Receives 2025 POI Best-in-Class Category Distinctions

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FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

Can Buynomics price core SKUs?

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.