Using Buynomics, the dairy company can model pricing, pack architecture, promotions, and distribution changes with up to 90% accuracy in minutes—cutting RGM analytics time by 80%.
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Dr. Oetker, a global food leader, set out to revolutionize its pricing strategy — moving beyond static analyses to a predictive, data-driven approach. Discover how the RGM team unlocked faster, smarter decisions across brands, categories, and markets.

“The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers.”

"Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."
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“Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.”

“Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use.”
By simulating different pricing and promotion scenarios, a leading food and beverage company identified a strategy that led to a 20% increase in unit sales during the first three weeks.
By testing different pricing and PPA scenarios, a global snack company identified a 'Triple Win' strategy and a potential profit increase of more than 5%.
The skincare manufacturer was able to forecast the sales impact of price increases with >85% accuracy. This allowed them to make better pricing decisions, minimizing the risk of negative effects on sales volumes.
Using Buynomics, the dairy company can model pricing, pack architecture, promotions, and distribution changes with up to 90% accuracy in minutes—cutting RGM analytics time by 80%.
Profit impact*
Predictive Accuracy*
Faster Decision-making