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revenue managed
countries supported, across 6 continents
customer satisfaction score (CSAT)
Dr. Oetker, a global food leader, set out to revolutionize its pricing strategy — moving beyond static analyses to a predictive, data-driven approach. Discover how the RGM team unlocked faster, smarter decisions across brands, categories, and markets.

“Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use.”
"Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."
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“Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.”

“Previously, we relied on a lot of survey based research, qualitative research. Suddenly we were able to get really accurate and really clear recommendations using the Buynomics platform.”
By simulating different pricing and promotion scenarios, a leading food and beverage company identified a strategy that led to a 20% increase in unit sales during the first three weeks.
By testing different pricing and PPA scenarios, a global snack company identified a 'Triple Win' strategy and a potential profit increase of more than 5%.
The skincare manufacturer was able to forecast the sales impact of price increases with >85% accuracy. This allowed them to make better pricing decisions, minimizing the risk of negative effects on sales volumes.
In just 12 weeks, the company was onboarded onto Buynomics' platform, integrated its data sources (sell-out, product data, and more), and started making decisions based on data.
Profit impact*
Predictive Accuracy*
Faster Decision-making