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CUSTOMER STORIES

CPG market leaders trust Buynomics with their RGM

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revenue managed

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countries supported, across 6 continents

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customer satisfaction score (CSAT)

Evolving Dr. Oetker's RGM

Dr. Oetker, a global food leader, set out to revolutionize its pricing strategy — moving beyond static analyses to a predictive, data-driven approach. Discover how the RGM team unlocked faster, smarter decisions across brands, categories, and markets.

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Customer Interviews

Buynomics - Harry's Testimonial

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“The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers.”

Calum Burns

Category Manager, Harry's
Compleat Group testimonial

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"Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."

Tino De Oliveira 

Net Revenue Manager Group Head
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“Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.”

Mike Giambra

Head of Commercial Strategy, pladis 
Lindt Testimonial

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“Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use.”

Emily Dixon 

Senior Revenue Growth Manager 

Learn from industry leaders

in our customer webinars

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Turning Data-Driven
RGM Insights into
Action: Lessons from BIC

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How to Launch and Scale
RGM in a Global
Organization with Unilever

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How Nestlé Scaled an
Effective RGM Organization

Nuno, Unilever Webinar Customer Page

How Unilever Drives Change
and Growth with RGM

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How Orkla Overcomes
Barriers to Change

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How General Mills
Unlocks New Opportunities
with PPA

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How BIC Transformed
its RGM Organization

Explore success stories

in our case studies

20% Uplift in Unit Sales

Combining Pricing and Promotion Strategy Changes

By simulating different pricing and promotion scenarios, a leading food and beverage company identified a strategy that led to a 20% increase in unit sales during the first three weeks.

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5% Uplift in Profit

Combining Price and Price Pack Architecture Strategy Changes

By testing different pricing and PPA scenarios, a global snack company identified a 'Triple Win' strategy and a potential profit increase of more than 5%.

Read the full case study

>85% Accuracy in Forecasting 

Sales Impact 

The skincare manufacturer was able to forecast the sales impact of price increases with >85% accuracy. This allowed them to make better pricing decisions, minimizing the risk of negative effects on sales volumes. 

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80% 

Time saved on RGM analytics

Using Buynomics, the dairy company can model pricing, pack architecture, promotions, and distribution changes with up to 90% accuracy in minutes—cutting RGM analytics time by 80%.

Read the full case study

Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness