Trade Terms

Evaluate the Impact of RGM Levers on Your Profitability and Your Retail Partners’ Success

Make data-driven decisions that optimize profitability for both you and your retail partners. Understand how pricing, promotions, and distribution strategies affect margins on both sides, driving mutually beneficial growth.

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Analyze the Impact of Cost and Other RGM Levers on Your Profitability

Analyze, visualize, and compare how cost changes, pricing, promotions, and distribution strategies affect your RGM decisions and overall profitability.

Understand the full scope of these elements and their impact on both your business and your retail partners.
Simulate cost changes alongside pricing adjustments, promotional tactics, and distribution shifts for one or multiple products across different regions, segments, or retailers.
Evaluate and visualize how these factors interact with customer preferences at the store level to drive more precise, data-backed decisions that maximize revenue and profit.

Act with Confidence

Steer your organization by leveraging instant feedback from millions of Virtual Shoppers to gauge how their real-life counterparts would react to your changes.

Understand your pricing impact and elasticity in different situations, e.g., combined with product or promo changes, for optimal results.
Consider manufacturer, retailer and shopper perspective at the same time and optimize for triple-win scenarios.

Base Your Decisions on Your Shoppers' Behavior

Buynomics' Virtual Shopper AI

Make informed commercial decisions and develop your RGM strategy with confidence, knowing how your shoppers will behave.

Buynomics' platform is powered by a unique, cutting-edge Virtual Shopper AI that predicts your shoppers’ behavior and answers your key RGM questions holistically, considering all RGM levers.

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Achieve Your RGM Goals and Stay Ahead

2-4% profit
impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

Up to 95%
predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy.

80% faster
decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

"Buynomics stands out for its accuracy, speed of analysis, and rapid implementation. We deployed it in just eight weeks - far faster than other tools that often take three months or more."

Andrea Pezzillo

Head of Category and Revenue Growth Managment at Danone

"Buynomics makes scenario planning effortless. The ability to compare multiple pricing and portfolio scenarios side by side, right next to our current setup, gives us instant clarity and confidence in our decisions."

Michael Giambra

Head of Commercial Strategy at pladis Global

"Buynomics helped us to achieve incremental revenue and make faster, quicker, and smarter decisions that are very data-driven."

Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker

FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.