Product Mix

Optimize Your Mix for Every Store

Leverage deep insights into customer preferences to tailor your mix, pricing, and promotions at the store level, maximizing revenue through precise, data-driven distribution strategies.

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Understand What Your Shoppers Value

Find what portfolio would sell best at which retailer and what the optimal distributions should be.

Prevent cannibalization and account for competitor responses.
Understand which RGM lever needs fine-tuning by testing different scenarios.

Act with Confidence

Steer your organization by leveraging instant feedback from millions of Virtual Shoppers to gauge how their real-life counterparts would react to your changes.

Understand your pricing impact and elasticity in different situations, e.g., combined with product or promo changes, for optimal results.
Consider manufacturer, retailer and shopper perspective at the same time and optimize for triple-win scenarios.

Base Your Decisions on Your Shoppers' Behavior

Buynomics' Virtual Shopper AI

Make informed commercial decisions and develop your RGM strategy with confidence, knowing how your shoppers will behave.

Buynomics' platform is powered by a unique, cutting-edge Virtual Shopper AI that predicts your shoppers’ behavior and answers your key RGM questions holistically, considering all RGM levers.

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Achieve Your RGM Goals and Stay Ahead

2-4% profit
impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

Up to 95%
predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy.

80% faster
decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

"Buynomics stands out for its accuracy, speed of analysis, and rapid implementation. We deployed it in just eight weeks - far faster than other tools that often take three months or more."

Andrea Pezzillo

Head of Category and Revenue Growth Managment at Danone

"Buynomics makes scenario planning effortless. The ability to compare multiple pricing and portfolio scenarios side by side, right next to our current setup, gives us instant clarity and confidence in our decisions."

Michael Giambra

Head of Commercial Strategy at pladis Global

"Buynomics helped us to achieve incremental revenue and make faster, quicker, and smarter decisions that are very data-driven."

Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker

FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

Can Buynomics price core SKUs?

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

Product Mix

Optimize Your Mix for Every Store

Understand What Your Shoppers Value

Act with Confidence

Base Your Decisions on Your Shoppers' Behavior

Buynomics' Virtual Shopper AI

Achieve Your RGM Goals and Stay Ahead

2-4% profitimpact*

Up to 95% predictive accuracy*

80% faster decision-making

Andrea Pezzillo

Michael Giambra

Emma Swiers

Let’s discuss how we can help you

FAQs

Can Buynomics price core SKUs?

Does Buynomics capture the effects of new price points and promotions on the total mix?

What does the implementation timeline for Buynomics look like?

Can Buynomics price core SKUs?

Does Buynomics capture the effects of new price points and promotions on the total mix?

What does the implementation timeline for Buynomics look like?

2-4% profit
impact*

Up to 95%
predictive accuracy*

80% faster
decision-making

Let’s discuss
how we can help you