Leveraging Virtual Shopper Insights for Optimizing Price Pack Architecture (PPA)

For many CPG organizations, price pack architecture has moved from a periodic hygiene exercise to a core commercial lever. Inflation has increased price sensitivity, reduced headroom for list price increases, and exposed the limits of treating PPA as a static structure rather than a dynamic decision system.

This session addresses why PPA decisions fail when they’re evaluated in isolation—by pack, by brand, or by elasticity—and why understanding shopper switching, cannibalization, and portfolio-wide effects is now essential. The focus is not on tools, but on how organizations make PPA decisions that hold together commercially under pressure.

Register now to join us on August 19.

Meet the Speakers

Ingo Reinhardt Co-founder and Managing Director at Buynomics

 

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master's degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.