A corporate strategy is the process of making targeted decisions and actions to achieve sustainable, persistent performance.
But what role does pricing play in all this?
Pricing must be an integral part of the overall corporate strategy and support it to achieve the main objectives of value creation and value capture.
As a practicable roadmap, we use our Pricing Strategy Framework. It comprehensively and consistently demonstrates how pricing can support the overall corporate strategy.
Download the free infographic to access our complete framework!
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