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Big data, machine learning, AI, SaaS… we have all heard the buzzwords promising to shape the future of our economy. But what is all the hype about? And why do so many of us still work with the same tools and spread sheets as we did 20 years ago?

This webinar covers the limitations of spread sheets in price optimization and examines the advantage of cloud-based SaaS (software-as-a-service) pricing. We will also explain, why a naive use of machine learning (e.g., to measure price elasticity or segment customers) will not work in pricing.

If you want to know more about the biggest shift in pricing in decades, then watch this webinar!