A recent buynomics survey found that over 72% of pricing executives use elasticities. However, only 24% are confident in their accuracy.

In this webinar you will learn why elasticities are, in fact, an unnecessary evil.

They have many drawbacks - inaccurate forecasts are just one of them - but the good news is: there are better alternatives!

Our subject matter experts Dr. Ingo Reinhardt and David Halls explain how you can leverage novel technologies for better outcomes.