A recent buynomics survey found that over 72% of pricing executives use elasticities. However, only 24% are confident in their accuracy.
In this webinar you will learn why elasticities are, in fact, an unnecessary evil.
They have many drawbacks - inaccurate forecasts are just one of them - but the good news is: there are better alternatives!
Our subject matter experts Dr. Ingo Reinhardt and David Halls explain how you can leverage novel technologies for better outcomes.
Webinar: Myths & Fairy Tales in Pricing and Revenue Management
22. December 2021 by Paul Hanke