The History and Future of       Revenue Growth Management

These are challenging times in the CPG world. Disruptive forces like rising inflation, regulatory changes, exogenous shocks, and changing customer behavior continue to shake up the industry. These changes are not only exposing serious gaps in revenue growth but also forcing companies to rethink their RGM and innovation strategy.

In this whitepaper you will read more about:

• The roots of RGM
  
• The transition from the airline industry to CPGs
  
• The status quo of RGM
  
• Outlook to the future of RGM
  
• Buynomics Virtual Customer technology