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Webinar: Mindset Shift in RGM—From Independent Tools to Holistic Solutions

In today's rapidly evolving market, the ability to make informed and strategic decisions in revenue growth management can set a company apart.

Traditional tools—such as standalone Trade Promotion Optimization (TPO) systems, elasticity models for pricing, and conjoint studies for product changes—have served us well. However, these tools often operate in silos, offering fragmented glimpses into complex market dynamics.

In this webinar, we discuss the new era of holistic solutions that integrate various aspects of RGM into a cohesive framework. These models provide a comprehensive understanding of market reactions, competitive dynamics, and consumer behavior.

Tune in to rethink our approach to RGM and embrace a future where strategic decisions are informed by integrated, intelligent, and predictive market models. 

 

Ingo Reinhardt
Post by Ingo Reinhardt
June 17, 2024

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