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RGM Academy 

Future-proofing RGM with AI

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Certification cohort: October 16 - November 13

Designed for RGM leaders, this course shows how to harness AI for growth, align cross-functional teams with the right tools, and embed simulation-based decision-making.

Includes expert videos, strategic articles, cheat sheets, and real-world CPG examples.

Ivan get certified
Why Get Certified (2)

Demonstrate Expertise in AI-Driven RGM

The certification window for Future-proofing RGM with AI is open from October 16 to November 13.

Inside the Course

01: How AI is changing RGM

user-circle-check-thin (1)  Ivan Tretyakov (Buynomics), Nuno Alexandre (Unilever), Harry Ergan (Ajinomoto Foods)

02: Types of AI and which fits RGM teams

user-circle-check-thin (1)  Ingo Reinhardt (Buynomics)

03: Integrating AI powered tools in your tech stack

user-circle-check-thin (1)  Ivan Tretyakov (Buynomics), Haja Deen (ex-Pladis)

04: How to develop and lead multi-year RGM strategies with AI

user-circle-check-thin (1)  Ivan Tretyakov (Buynomics), Colin McQuay (Nestlé)

05: Sustaining Change after Implementation


user-circle-check-thin (1)  Doug Hampshire (Buynomics)

06: Insight to Action


user-circle-check-thin (1)  Ivan Tretyakov (Buynomics)

Certification process

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01.

Complete all modules

Work through 6 expert-led modules covering the core concepts, frameworks, and tools needed for certification.

 

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02.

Pass the assessment

At the end of the course, take a 40-minute case-based multiple-choice test to demonstrate your understanding and ability to apply what you've learned.

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03.

Get certified

Your submission will be reviewed, and you’ll receive your certification within 7 working days.

 

Featuring

Expert Speakers

Gain insight from industry leaders with experience driving AI-based RGM innovation at global organizations like Unilever and Ajinomoto. Our featured speakers bring:

  • Firsthand perspective on moving from reactive to proactive RGM with the help of AI
  • Practical examples of breaking down silos to embed AI across functions
  • Real-world lessons in overcoming adoption challenges and building trust in AI-driven decision-making
ivan

Ivan Tretyakov

Course Host
Director Product Innovation, Buynomics,
ex-Danone Head of PRGM

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Colin McQuay

Sr. Director & Head of Strategic Revenue Management Nestlé

nuno

Nuno Alexandre

Global Head of Customer Operations and Planning, Unilever

Harry Ergan headshot

Harry Ergan

Vice President, Head of Revenue Growth Management (RGM), Ajinomoto Foods

Haja

Haja J Deen

Founder at Al Navi,
ex-pladis Global Data & Analytics Director

ingo

Dr Ingo Reinhardt

Co-founder and Managing Director, Buynomics

doug-1

Doug Hampshire

Head of Customer Value, Buynomics

What This Course Covers

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How is AI Transforming
RGM?

Explore the core shifts redefining RGM and what it takes to become the Revenue Leader of Tomorrow: greater automation, forward-looking decision-making, and a more strategic role for RGM leaders within your organization.

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Choosing the Right Type of
AI for RGM

Not all AI delivers strategic value. Understand the difference between generic AI tools and RGM purpose-built AI solutions. Plus, learn why simulation-led, integrated approaches are key to success for leading RGM teams.

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Integrating AI Tools Into Your
RGM Tech Stack

Discover the best practices for embedding AI into everyday decision-making, which extends beyond just toolsets.  Align your organization, support long-term adoption, and drive lasting change.

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Leading Multi-Year RGM
Strategies With AI

Strengthen your long-term planning by applying AI to simulate outcomes, sharpen decision-making, and gain greater confidence in the broader impact of your RGM strategy.

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Managing Change and
Driving Adoption

Get a blueprint  to transform how your RGM team operates with AI, from securing stakeholder buy-in to overcoming internal resistance and embedding new ways of working.

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From Learning to Implementation:
Next Steps

Turn insight into impact. Learn how to evaluate your current setup, make the case for AI-driven RGM, and lead your organization from a reactive to a proactive approach, unlocking future-proof RGM.

Share the Knoweldge

AI-driven RGM requires cross-functional alignment. Invite your colleagues to join the course and build a shared understanding from day one, so you can lead the transformation together.

 

Learn From Your Peers

Data-Driven RGM: Turning Insights into Action with BIC

Leveraging data-driven revenue insights is essential for achieving sustainable growth. 

Global Vice President of Revenue Growth and Development at BIC, Kelly Rolader, shares how BIC is advancing its RGM strategy by telling a compelling story with its data and turning it into actionable insights to create a direct impact on the top line.

A Course Built by Buynomics' RGM and AI Experts

AI is transforming how RGM teams work. At Buynomics, we’ve helped leading global brands leverage AI to make better commercial decisions more quickly. This course distills that expertise, giving you the knowledge, tools, and frameworks to confidently apply AI in your own RGM strategy and lead meaningful change.


Looking to Make Better RGM Decisions, Faster?

Buynomics' software serves as a single source of truth for all shopper-centric decisions on pricing, promotion, mix, trade terms, and portfolio.

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2-4% profit
impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

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Up to 95%
predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. 

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80% faster
decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

 

 

*Depending on data quality and completeness