Is your growth held back by your price pack strategy?

In today's economy, every decision matters. Relying on traditional pricing techniques and your gut feeling risks profit erosion, customer dissatisfaction, and makes you vulnerable to market volatility. Don't navigate blind; use Buynomics to give your company a strategic advantage and make data-driven decisions. Your competitors already are.

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Maintain growth post inflation

Tackle key price pack architecture challenges with precision

 

PRODUCT MIX OPTIMIZATION

STAYING STRATEGIC

COMPETITOR MONITORING

Optimizing price pack architecture

Managing a broad portfolio with different sizes, packaging options and hundreds of individual SKUs is tough. The solution? Buynomics’ holistic Virtual Shopper AI enables you to quickly simulate countless product combinations to find the best offer. This is all done on one platform, which is always on and provides results within seconds. Optimize your price pack architecture to ensure profitable growth and high shopper satisfaction.

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Deciding on product mix

After you’ve optimized your portfolio range, then comes the next question: Where should you offer your products? Making your product mix stand out and work efficiently across different channels is a complex task. Buynomics is a holistic solution that handles it comprehensively. Our platform supports you in identifying opportunities and threats and enables you to optimize your portfolio differentiated by channel.

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Keeping up with competitors

Uncertainty is high when it comes to predicting future market conditions and planning for various scenarios. It even increases when taking external factors and competition changes into consideration. Acting on this uncertainty is only possible with highly accurate predictions of Shoppers’ reactions to changes. Buynomics lets you monitor and analyze competitors' pricing structures and adjust your own strategies accordingly - taking external factors over time into account.

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Model your actual customers

Attracting and retaining customers is the goal of every company. Understanding and serving their specific needs is the prerequisite for this. Buynomics' unique and cutting-edge Virtual Shopper AI accurately predicts shopper behavior. Talk to one of our experts and find out how our innovative solution optimizes your decision-making process - saving you money, time, and resources.

Benefits of using Buynomics for strategic decision-making

Achieve your topline goals and stay ahead of your competitors

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Reliable forecasting

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. Ensure that your business gets up to 7% higher profits by making more consumer-centric commercial decisions.

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Unmatched speed

Leave research studies behind and make quicker, better decisions. With our Virtual Shopper AI, you have full market transparency right at your fingertips. Reduce the time spent on forecasting by up to 90%.

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Actionable insights

Buynomics helps you turn analytics into reliable insights you can act on. Our platform seamlessly integrates various data sources, provides best-in-class predictive accuracy and ensures better decision-making.

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Holistic solution

Simulate holistically across the entire market and all relevant decision factors. Combining pricing, promotions, PPA, mix and trade terms with the full market landscape, including competition, provides an unparalleled 360-degree view for making business decisions.

What our clients say about us


Surprisingly fast and efficient AI price simulator

Buynomics addresses the problem of conducting yearly price increase simulations, helping businesses make informed decisions when it comes to pricing strategies. By utilizing Buynomics, companies can optimize their pricing decisions for maximum profitability and success.


Dynamic & user-friendly portfolio reconfiguration simulations 

Buynomics offers valuable features for pricing and portfolio management, with the potential for further integration and export options. It serves as a valuable tool in our strategic decision-making and in improving negotiation outcomes.


Fast, accurate, and reliable analyses

To me, the accuracy and the speed of analysis, as well as the speed of implementation of the tool itself, is what makes Buynomics stand out compared to other options. Consider that we implemented it in around eight weeks compared to other tools that need around three months or more.

Ivan T. – Head of PRGM and Commercial Strategy at Danone
Marcel S. – RTM & Digital Solution Head at The Coca-Cola Company
Andrea P. – Head of Category and PRGM at Danone Italy
Awards

Curious?

Let's discuss how we can help you

FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the main functions of Buynomics. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit)

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio – this also includes competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the cope of the project, the quality of the data, and the overall market complexity.

Can Buynomics price core SKUs?

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the main functions of Buynomics. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit)

Does Buynomics capture the effects of new price points and promotions on the total mix?

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio – this also includes competitor reactions.

What does the implementation timeline for Buynomics look like?

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the cope of the project, the quality of the data, and the overall market complexity.

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Hohenzollernring 89-93
50672 Cologne
Germany

info@buynomics.com

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