Generative AI for Revenue Growth Management (RGM)

Revenue Growth Management (RGM) is known as a complex interplay of pricing, promotions, assortment, trade spend, and channel mix strategy — making effective RGM strategy crucial to driving organizations’ profitability and growth. 

However, traditional tools for managing these levers often fall short, which means RGM teams are exploring the option to use Generative AI (GenAI) and ChatGPT-powered solutions in their RGM strategies.

In this whitepaper, we break down the technology behind GenAI and explain how LLM models can be applied to a central RGM challenge:  predicting how your sales, revenue, and profits change when presenting a new and different offer to shoppers. Find out how AI-driven strategies redefine RGM, ensuring data-driven, customer-centric decisions that enhance your net revenues and profit margins. Download the whitepaper now!