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The Ugly Truth about
Price Elasticities


Price elasticities are a key tool used for pricing decisions. 72% of pricing executives surveyed rely on them regularly to assess pricing decisions. However, only 24% of executives are confident in the accuracy of their results.

In this webinar, Dr. Ingo Reinhardt and Paul Hanke delved into the limitations of price elasticities and explained why they are often an "unnecessary evil". They revealed the many drawbacks, including inaccurate forecasts, oversimplification of complex market dynamics, and a lack of transparency they provide. Further, they also showed what you can do to improve from here.

You will learn how to move beyond the limitations of price elasticities and achieve better and faster outcomes in your pricing efforts.