Free Webinar

Lessons from 100 Webinars: The New Rules of RGM

Five years, 100 sessions, and one clear takeaway: the biggest RGM gains come from integrating decisions, simplifying execution, and treating revenue growth as a continuous journey rather than a one-off fix.

Lessons from 100 Webinars

Buynomics hit a milestone: 100 webinars in five years. Ingo Reinhardt distils what stood out across sessions with CPG leaders, pricing experts, and RGM teams, then turns it into five practical lessons on how RGM is evolving. From moving beyond spreadsheet decisions to building integrated, shopper-grounded planning that retailers can support, this is a clear look at what actually changes when RGM matures.

Watch the session to explore the patterns behind the most repeated challenges, the methods teams still rely on, and what the next wave looks like as AI and integrated decisioning become normal.

What You'll Learn

What the community consistently ranks as the biggest pricing challenges.
A practical snapshot of what keeps showing up across polls: commodity volatility, private label pressure, retailer power dynamics, and more.
How pricing methods are still split across four “classic” approaches.
Why cost-based, competitor-based, elasticity-led, and value-based pricing all remain in use, and what that implies for capability building.
The five recurring lessons from practitioner-led RGM stories.
From fact-based decisions to integration across levers, plus why simplicity and ongoing iteration matter.
What “integrated RGM” actually means in practice.
Why siloed pricing, promo, and PPA decisions create misalignment and how teams move toward a single joined-up view.
Where the next 100 webinars will focus.
More concrete AI use cases, continued strategy and methods content, and more practitioner deep dives.

Meet The Speaker

Ingo Reinhardt

Co-founder and Managing Director at Buynomics

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master's degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Session Highlights

100 webinars in five years, and what the topics reveal [02:19]
A quick map of the themes that attracted the biggest audiences.
What practitioners talked about less than expected: strategy [07:09]
A surprising gap between what audiences want and what practitioners openly discuss.
Top challenges, aggregated from webinar polls [09:03]
Commodity volatility leads, followed by private label and retailer power dynamics.
How pricing methods are still distributed across the “big four” [10:20]
Cost-based pricing remains more common than many expect.
Five lessons from practitioner webinars [12:23]
The shift to fact-based decisions, integration across levers, triple win thinking, simplicity, and RGM as a journey.
From Excel to near real-time prediction [14:21]
The typical evolution from simplified analysis, to project-based insights, to data lakes and predictive systems.
Why integrated RGM is the core idea of the function [19:48]
Moving from siloed levers to joined-up planning across pricing, promo, PPA, and mix.
Why triple win is hard with price alone [24:41]
In many cases, shopper benefit requires improving the offer, not just changing price.
The maturity path: descriptive to prescriptive [33:40]
Why prediction is the hard part, and why prescriptive only becomes reliable once prediction is strong.
What’s next: AI use cases and an RGM Academy [42:24]
A preview of upcoming content and the new learning format.

Q&A

What are effective ways to align pricing, promo, PPA, and mix across functions?
Ingo emphasises building an integrated view of lever interactions. Teams need analytics that show combined effects, so decisions are made on the same set of outcomes rather than in separate optimisation loops. [38:43]

How do teams avoid plateauing after early RGM success, especially with new AI tools?
Treat maturity as waves, not a straight line. Plateauing is a signal to move to the next stage, for example shifting from prediction to prescription, or expanding from organisational integration into broader capability and KPI evolution. [40:12]

How can triple win work when retailers apply short-term pressure?
The retailer is one of the three winners, so the goal is to make retailer benefit explicit. The practical requirement is retailer-level transparency so you can demonstrate why the retailer also gains from the proposed change, and use that as the basis for alignment. [41:15]