Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value and its price. However, when something is offered for free, people might abandon their regular ...
Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...
Pricing is crucial to business success. It reflects the value you create and the story you want to sell. Pricing drives business revenue and profit, determines the future and acceptability of the ...
Exploring the computer's advantage The decade between 1996 and 2006 was an exciting time for the ‘man vs. machine’ battle of wits, especially for chess enthusiasts. Within their calculating horizons, ...
These are challenging times in the CPG world. Disruptive forces like rising inflation, regulatory changes, exogenous shocks, and changing customer behavior continue to shake up the industry.
''Buynomics enables a deeper understanding of the value consumers assign to individual products.''
Any private equity (PE) firm aims to provide a return to its investors by acquiring companies and profitably exiting them after the holding period. While most PE firms seek to create value through ...
Can you solve this Christmas tree price elasticity riddle?: We pose this pricing challenge to highlight an inherent difficulty in working with price elasticities to optimize prices. The assumption is ...
In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended with simple ...
Given their job role and evolving shopper preferences, revenue managers are more susceptible to facing volatile markets,
"25% off” “On sale” “Buy one, get one free” Measured by their ubiquity, consumer packaged goods (CPG) companies cannot seem to survive without trade promotions. Research shows this is true: 60% of ...
Life is oddly complex. Even everyday events like the results of soccer matches, the weather, or financial markets seem very difficult to predict. Luckily, there are often simple rules that can ...
"Price elasticities are like sausages; everyone likes them, but it’s better not to see them being made." Understanding the customer is the most important aspect of pricing, and measuring price ...
Price is the most important profit lever. Increasing prices without a loss in demand is more profitable than increasing units or decreasing variable or fixed costs. Unfortunately, demand reacts to ...
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