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In recent months, we’ve seen existing market volatility further driven by newly implemented tariffs [1]. Rising costs in some segments and shifting consumer behaviors in others, along with ...

Modern Revenue Growth Management (RGM) is evolving rapidly, requiring businesses to shift from traditional tools and methods to AI-driven solutions. Companies striving for efficiency, accuracy, and ...

Revenue Growth Management (RGM) has never been more vital—or more complex. In 2025, consumer goods companies (CPG) find themselves navigating a perfect storm of challenges: surging costs, shifting ...

For manufacturers aiming to achieve a Triple Win and drive revenue, price pack architecture (PPA) is a powerful lever in Revenue Growth Management (RGM). PPA structures product portfolios by ...

In recent years, the economy has been shaped by significant challenges, including a global pandemic, high inflation, and supply chain disruptions. But, as of September 2024, the U.S. Federal Reserve ...

Cologne, Germany — September 24, 2024 — Buynomics, a leading provider of artificial intelligence (AI)-powered Revenue Growth Management (RGM) solutions, was presented with two 2024 Best-in-Class ...

Today, Revenue Growth Management (RGM) departments are at the crossroads of strategy and execution, pivotal in driving meaningful, organization-wide change. By effectively utilizing RGM levers, these ...

Promotions are a critical lever for driving revenue growth in the fast-moving consumer goods (FMCG) industry. In a competitive market where shopper loyalty can be fleeting, well-executed promotional ...

Revenue Growth Managers today are tasked with a complicated assignment: to holistically steer their brand’s portfolio with certainty and speed while considering all the different constraints and ...

In order for Revenue Growth Management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...

It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...

Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...

How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.

Minor distinctions in your pricing strategy can majorly impact your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing and its psychological grip on shoppers.