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''Buynomics enables a deeper understanding of the value consumers assign to individual products.''

The goal of any private equity (PE) firm is to provide a return to its investors by acquiring companies and profitably exiting them after the holding period. While most PE firms seek to create value ...

We posted this pricing challenge to highlight an inherent difficulty in working with price elasticities to optimize prices. That is the assumption, that the price elasticity contains all the relevant ...

In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended with simple ...

Revenue managers are more susceptible to facing volatile markets given their job role and evolving shopper preferences.

The 3 Core Problems of Trade Promotions “25% off”, “On sale”, “Buy 1 get 1 free” – measured by their ubiquity, consumer good companies cannot seem to survive without trade promotions. Research shows ...

Life is oddly complex. This makes even everyday predictions  like the results of soccer matches, the weather, or financial markets  seem very difficult. Luckily, there are often simple rules that can ...

''Price elasticities are like sausages; everyone likes them, but it’s better not to see them being made.'' The most important thing in pricing is to understand the customer. Measuring price ...

Price is the most important profit lever. Being able to increase price without a loss in demand is more profitable than increasing units or decreasing variable or fixed costs. Unfortunately, demand ...

Why care about B2B pricing? B2B pricing is a large field, it deals the pricing towards business customers. Naively, the difference between B2C (business to consumer) and B2B (business to business) is ...