Live Webinar | September 9 | 4 PM CET / 10 AM EST
Beating Price Compression: How Edgewell Is Building Its 2027 Portfolio
.png?width=1600&height=900&name=20260819%20Live%20Webinar%20Leveraging%20Shopper%20Insights%20PPA%20(2).png)
Retailer algorithms are quietly rewriting your price architecture. Automated matching, pricing transparency, and overlapping pack sizes are compressing price ladders, eroding margin, and pulling premium packs down — often faster than RGM teams can react. For most CPGs, price compression has become the single biggest threat to pricing integrity and brand equity, and it's only intensifying as Walmart, Amazon, and 3P sellers escalate the algorithmic pricing war.
In this session, Rupal Morar, NA Director of Strategic RGM at Edgewell Personal Care, sits down with Mario, VP of Revenue at Buynomics, to show how one CPG is fighting back. Rupal breaks down the AI-driven "algorithm war" reshaping retail pricing, why price-pack architecture has become the frontline defense, and — in a detailed case study — exactly how Edgewell pressure-tested its 2027 portfolio before committing a single decision: new SPF innovation, SKU rationalization, and distribution moves at key retailers. No theory, no polished playbook. Just the real decisions, trade-offs, and results from an RGM team doing the work.
What you'll take away:
In this session, Rupal Morar, NA Director of Strategic RGM at Edgewell Personal Care, sits down with Mario, VP of Revenue at Buynomics, to show how one CPG is fighting back. Rupal breaks down the AI-driven "algorithm war" reshaping retail pricing, why price-pack architecture has become the frontline defense, and — in a detailed case study — exactly how Edgewell pressure-tested its 2027 portfolio before committing a single decision: new SPF innovation, SKU rationalization, and distribution moves at key retailers. No theory, no polished playbook. Just the real decisions, trade-offs, and results from an RGM team doing the work.
What you'll take away:
- What price compression actually is — and how algorithmic matching is resetting price ladders and eroding margin across retailers
- How to use price-pack architecture as a frontline defense to protect pricing integrity, hold your ladders, and reduce reliance on promotions
- How Edgewell simulated its 2027 portfolio moves — new sizes, SKU count, and distribution — to find real white space and de-risk every decision before execution
Register to join us on September 9 for free.
-1.png?width=81&height=81&name=Black%20Circle%20with%20Utensils%20Restaurant%20Logo%20(3)-1.png) |
Rupal MorarNA Director Revenue Growth Management, Edgewell Personal Care |
Before Edgewell Personal Care, Rupal spent over 6 years at Colgate-Palmolive across Canada and South Africa, after earlier roles in retail marketing, demand planning, and customer development. He holds an Honors degree in Strategic Management from the University of Johannesburg.