CPG

Grow your revenue through AI-powered RGM software

CPG RGM and commercial teams face a perfect storm: rising raw material costs, retailer pressure, and shifting consumer behavior. Traditional elasticity models and spreadsheets can no longer capture the complexity of today’s omnichannel market.

With Buynomics’ Virtual Shoppers AI, you move beyond "gut feeling" and backward-looking analytics. Simulate and predict the impact of pricing, portfolio, promotion, assortment, and cost changes and understand the revenue impact in minutes.

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Issues preventing you from profitability

Unscalable manual scenario analysis

Time-consuming, manual and hard to scale analysis for a limited number of scenarios. Partly reliance on what consumers say, not what they do through surveys.

Disconnected decision models

Ineffective predictions derived from non-holistic & isolated models for pricing, promotions, and portfolio decisions that then need to be aligned manually.

Costly analytics operations

Resource-intense operations driven by large and costly internal teams required to run effective analyses and high maintenance and update costs for traditional solutions.

Why Buynomics
is different

Faster decision making

Buynomics minimize time for analysis to ensure informed decision-making by up to 80%.

High forecasting accuracy

Buynomics platform powered by Virtual Shoppers AI forecasts market behavior with >95% accuracy*.

A holistic platform

Buynomics always on platform, integrates multiple data sources, and allows you to run “what if…” simulations holistically for data-driven decision making.

*Depending on data quality

Base Your Decisions on Your Customers’ Behavior

Buynomics’ proprietary Virtual Shoppers AI was developed to serve as the foundation for shopper insights and commercial decision-making. It enables you to run agent-based simulations to predict your shopper behavior with precision.

Understanding shoppers Willingness-to-Pay

Trained on your data, each Buynomics Virtual Shopper is equipped with an individual set of preferences for different brands, flavours, packsize, brand and other.

Predict your shopper behavior with 95% accuracy*

Each time you run a “what if” simulation in the Buynomics platform, virtual shoppers can replicate actual buying patterns with 95% accuracy.

*Depending on data quality and completeness

Gain up to 4% profit

Achieve up to 4% higher profit* in your business by making more shopper-centric commercial decisions.

Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours.

Tino De Oliveira

Net Revenue Manager Group Head, The Compleat Food Group

The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers.

Calum Burns

Category Manager, Harry's

Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use.

Emily Dixon

Senior Revenue Growth Manager, Lindt & Sprüngli

Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.

Mike Giambra

Head of Commercial Strategy, pladis

Case Study

How a Personal Care Manufacturer Expanded Its Shopper Base Through Portfolio Optimization

Case Study

CPG

Grow your revenue through AI-powered RGM software