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RGM Academy 

Price Pack Architecture: From OBPPC to Global Roadmap

Buynomics - RGM Academy - 2

Certification cohort open until April 19, 2026.

Move from scattered Price Pack Architecture (PPA) tweaks and isolated willingness-to-pay conjoint studies to a single, coherent PPA program that sits at the centre of commercial decision-making.

In this free of charge course, we walk you step by step through designing a holistic PPA framework and embedding it into portfolio, pricing, promo, innovation, and JBP processes so PPA becomes a repeatable, data-driven system that improves mix, margin, and growth.

Register now
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Buynomics - Academy 2026 -2
Why Get Certified PPA

Demonstrate Expertise in Price Pack Architecture

The course and certification are free of charge. The certification window for Price Pack Architecture: From OBPPC to Global Roadmap will be open 19.03-19.04. 

Inside the Course

Intro: PPA as an Enterprise Growth System, Not a Project

Live Now

user-circle-check-thin (1)  Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé), Ivan Tretyakov (Innovations Director at Buynomics, ex-Danone)

01: Embedding PPA in Your Organization

Live Now

user-circle-check-thin (1)  Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé)

02: OBPPC Foundations: From Concept to Practice

Live Now

Doug Hampshire (Head of Customer Value Buynomics, ex-Deloitte)and Jessy Bazan Stewart(Sr. Customer Value Manager Buynomics, ex-Kimberly-Clark)

03: Innovation, Portfolio Strategy, and PPA

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user-circle-check-thin (1) Ivan Tretyakov
(Innovations Director at Buynomics, ex-Danone)

04: PPA and Competitive Dynamics

Live Now

Ivan Tretyakov
(Innovations Director at Buynomics, ex-Danone)

05: PPA in Times of Inflation and Shrinkflation

Coming Soon

user-circle-check-thin (1)  Ingo Reinhardt
(Co-Founder & MD Buynomics)

06: Triple Win: Retailer Co-Creation, Category Strategy, and Joint Value

Coming Soon

user-circle-check-thin (1)  Adam Hartnell
(Principal Sales Engineer, Buynomics, ex-Unilever & Pernod Ricard) and Erin Koller (Sales Engineering Manager, Buynomics, ex-Kohl's)

07: Operating Model and Governance

Coming Soon

user-circle-check-thin (1) Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé)

08: Bringing PPA into Practice

Coming Soon

user-circle-check-thin (1) Ivan Tretyakov
(Innovations Director at Buynomics, ex-Danone)

Certification Process

01

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Complete all modules

Work through expert-led modules covering the core concepts, frameworks, and tools needed for certification.

02

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Pass the assessment

Take a case-based multiple-choice assesment online, to demonstrate your understanding and ability to apply what you've learned.

03

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Get certified

Your submission will be reviewed, and you’ll receive your certification within 7 working days.

Featuring

Expert Speakers

Gain insight from industry leaders with extensive PPA experience. Our featured course hosts bring:

  • Firsthand perspectives on building processes that tighten scattered PPA to drive sustainable growth.
  • Practical examples of designing and embedding holistic PPA strategies.
  • Real-world lessons in translating PPA from wider global playbooks to local countries.
colin round

Colin McQuay

Course Co Host
Sr. Director & Head of Strategic Revenue Management Nestlé

ivan

Ivan Tretyakov

Course Co Host
Director Product Innovation, Buynomics,
ex-Danone Head of PRGM

ingo

Dr Ingo Reinhardt

Co-Founder and Managing Director, Buynomics

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Doug Hampshire

Head of Customer Value, Buynomics, ex-Deloitte

jessy

Jessy Bazan Stewart

Senior Customer Value Manager, Buynomics, ex-Kimberly Clark

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Adam Hartnell

Principal Sales Engineer, Buynomics, ex-Unilever & Pernod Ricard

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Erin Koller

Sales Engineering Manager, Buynomics, ex-Kohl's

Trusted by RGM experts worldwide

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"The Buynomics-developed RGM Academy course exceeded my expectations and stands out as one of the most well-structured and practical RGM-AI programs I’ve taken. The weekly modules were released in a clear, manageable rhythm, allowing me to steadily grow my AI knowledge in RGM throughout the program. Highly recommended!"

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Hasan Guliyv

Revenue Growth Manager & Category Manager, DACH at BIC

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"The Buynomics RGM Academy offers truly high-quality content, featuring well-respected industry RGM experts who deliver valuable insights backed by real-life examples. This made it easy to relate not only to the opportunities, but also to the real-world challenges around regulation, adoption, and data quality."

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Thiago Valsani 

Senior Director, RGM Solutions & Technology, Mondelez International

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"Buynomics’ RGM Academy sharpened my understanding of how AI can accelerate revenue growth. The Future-Proofing RGM with AI course clearly demonstrates how to move from static, post-event analyses to dynamic, predictive decision-making — enhancing pricing, promotions, and portfolio choices that drive measurable business impact."
 
 
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Bruno Bataille

Global Pricing & Revenue Growth Director, Coty

What This Course Covers

Explore this content with AI: ChatGPT | Perplexity | Claude | Google AI Mode

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Embedding PPA into the organization

Embed PPA effectively beyond the RGM team, linking pack decisions directly to P&L impact and making PPA a shared responsibility across functions.

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Introduction to OBPPC

Understand the OBPPC framework and how to evolve it from basic grids into a behavior-driven tool grounded in occasion-based insights and price perception.

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Innovation, portfolio strategy, and PPA

Use PPA to guide innovation and portfolio strategy by defining clear ladders, identifying whitespace, and aligning pack design with strategic pricing intent.

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Competition and PPA Strategy

Learn how to factor competitor pack and price moves into your PPA decisions, knowing when to lead, follow, or deliberately differentiate.

 

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PPA in inflation and shrinkflation

Apply a structured PPA framework to navigate inflation and shrinkflation, turning macro pressure into deliberate, value-preserving decisions.

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Operating model and governance

Design a scalable PPA governance model that aligns global principles with local execution while maintaining consistency, accountability, and speed.

 

Share the Knowledge

PPA only works when it is treated as a company-wide capability. Invite your colleagues to join the course and build a shared understanding of Price Pack Architecture from day one, so teams can design, execute, and govern PPA together across the organization.

 

Expert PPA Insights

Driving Price Pack Innovation with Buynomics

A practical tool walkthrough on how to simulate pack-led innovation, compare scenarios, and align manufacturer and retailer outcomes when portfolio decisions drive growth.

Watch Now
20250625 Webinar Tool Spotlight Product Innovation Website

Looking to Make Better RGM Decisions, Faster?

Buynomics' software serves as a single source of truth for all shopper-centric decisions on pricing, promotion, mix, trade terms, and portfolio.

Request Demo

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2-4% profit
impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

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Up to 95%
predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. 

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80% faster
decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

 

 

*Depending on data quality and completeness