Next course cohort opens 3 March 2026.
Move from scattered Price Pack Architecture (PPA) tweaks and isolated willingness-to-pay conjoint studies to a single, coherent PPA program that sits at the centre of commercial decision-making.
We walk you step by step through designing a holistic PPA framework and embedding it into portfolio, pricing, promo, innovation, and JBP processes so PPA becomes a repeatable, data-driven system that improves mix, margin, and growth.
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Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé), Ivan Tretyakov (Innovations Director at Buynomics, ex-Danone)
Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé)
Doug Hampshire
(Head of Customer Value, Buynomics, ex-Deloitte)
Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé)
Doug Hampshire (Head of Customer Value Buynomics, ex-Deloitte) and Jessy Bazan Stewart (Sr. Customer Value Manager Buynomics, ex-Kimberly-Clark)
Ingo Reinhardt
(Co-Founder & MD Buynomics)
Adam Hartnell
(Principal Sales Engineer, Buynomics, ex-Unilever & Pernod Ricard)
Colin McQuay
(Senior Director, Head of Strategic RGM at Nestlé)
Ivan Tretyakov
(Innovations Director at Buynomics, ex-Danone)
Work through expert-led modules covering the core concepts, frameworks, and tools needed for certification.
At the end of the course, take a case-based multiple-choice test to demonstrate your understanding and ability to apply what you've learned.
Your submission will be reviewed and, if successful, you’ll receive your certification within 7 working days.
Gain insight from industry leaders with extensive PPA experience. Our featured course hosts bring:
Embed PPA effectively beyond the RGM team, linking pack decisions directly to P&L impact and making PPA a shared responsibility across functions.
Understand the OBPPC framework and how to evolve it from basic grids into a behavior-driven tool grounded in occasion-based insights and price perception.
Use PPA to guide innovation and portfolio strategy by defining clear ladders, identifying whitespace, and aligning pack design with strategic pricing intent.
Learn how to factor competitor pack and price moves into your PPA decisions, knowing when to lead, follow, or deliberately differentiate.
Apply a structured PPA framework to navigate inflation and shrinkflation, turning macro pressure into deliberate, value-preserving decisions.
Design a scalable PPA governance model that aligns global principles with local execution while maintaining consistency, accountability, and speed.
A practical tool walkthrough on how to simulate pack-led innovation, compare scenarios, and align manufacturer and retailer outcomes when portfolio decisions drive growth.
Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.
Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy.
Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.
