Launching April 10, 2026

The Pricing Playbook

A Practical Guide to Revenue Growth Management in the Age of AI

Master pricing strategy in the age of artificial intelligence and drive sustainable revenue growth.

In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, Ingo Reinhardt tackles the urgent challenge facing business leaders today. As AI and machine learning transform pricing capabilities, professionals need clear guidance to protect profitability.

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1. Introduction

Explains why pricing and Revenue Growth Management are now strategic growth drivers, not back-office functions, especially in an AI-driven world.

2. Foundations

Covers key terminology, economic theory, value creation, traditional RGM methods, pricing models, technology solutions, and common myths that shape modern pricing decisions.

3. Building the RGM Playbook

Shows how to design a structured pricing strategy, embed RGM into processes and organization, align people and technology, and build a repeatable playbook that works across markets.

4. Digitalization of Pricing and RGM

Explores digital transformation, generative AI, and real-world RGM use cases across CPG and other industries, outlining how technology reshapes decision-making.

5. Way ahead: The Market-Led Organization

Outlines how forward-looking companies align pricing, portfolio, and strategy to drive sustainable growth in increasingly complex markets.

A First Look at the Frameworks

The book's core frameworks, published as a LinkedIn newsletter. 10 articles, each unpacking a distinct concept in pricing strategy, RGM, and commercial organization.

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About the Author

Ingo Reinhardt

Dr. Ingo Reinhardt is a recognized expert in Pricing and Revenue Growth Management (RGM). He holds Masters degrees in Management and Mathematics and earned his PhD in Management from the University of Cologne. He was a postdoctoral researcher at the University of Oxford and has published in leading journals, including the Strategic Management Journal.

Ingo began his industry career at global consultancy Simon-Kucher & Partners, advising international clients on pricing and commercial strategy. He later co-founded Buynomics, a SaaS company transforming RGM decision-making through its Virtual Shoppers AI technology. He regularly speaks at industry conferences, leads expert webinars, and has authored numerous thought leadership whitepapers and academic publications on pricing and RGM strategy.

Endorsements

For large, matrixed organizations, pricing decisions require structure, clarity, and alignment. The Pricing Playbook offers exactly that, making it a strong resource for RGM and commercial leaders in global businesses.

Michael Kantor

CEO, Promotion Optimization Institute, Adjunct Professor, Saint Joseph’s University

In a highly elastic environment, short-term price moves can quickly destroy value for FMCG companies. This book shows how advanced analytics can support RGM strategies that grow consumption, not just margins.

Alberto de Marchis

CFO France, The Kraft Heinz Company

Grounded in pricing theory but written for practitioners, The Pricing Playbook provides a clear and practical framework for building effective revenue management strategies in complex organizations, thoughtfully integrating the realities of AI-enabled decision-making. It is especially relevant for leaders responsible for turning pricing insight into real commercial impact.

Harry Ergan

Vice President, Head of Revenue Growth Management, The Ajinomoto Group

As the “pricing lever” is the most strategic value driver in RGM, solid pricing playbooks are crucial to navigate increasingly complex pricing decisions. In this book, Ingo Reinhardt not only explains foundational theory but also offers practical examples of how to incorporate customer- and data- driven pricing decisions into your playbooks as RGM enters the era of AI.

Pol Vanaerde

Chair, EPP Pricing