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Buynomics.Talks: The Handbook on the Psychology in Pricing


How to make your prices (almost) irresistible? Discover the power of psychology in pricing!

Prices are paid by customers. But many companies solely focus on their internal costs, their external competitors, or assume that people behave rationally.

In our third episode, our guest is Dr. Markus Husemann-Kopetzky, Founder & CEO at Price Management Institute. He wrote the "Handbook on the Psychology of Pricing," taking a customer-centric approach and presenting the most comprehensive collection of currently available psychological pricing strategies and tactics.

Enjoy watching this insightful session on the meaning of psychology in pricing optimization.

Ingo Reinhardt
Post by Ingo Reinhardt
June 19, 2023

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