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Definition: The basic idea of penetration pricing is to attract customers to a new product or service by offering a low price in the early market phase.

Definition: Price skimming is a price strategy where firms charge high prices in the initial stage and lower their prices over time.

Definition: Value-based pricing is a pricing strategy in which companies base their prices on the customer’s perceived value of a product or service. The idea is to differentiate prices considering ...

Definition: Cost-plus pricing describes the practice of setting the price based on the marginal cost of producing a good or service and adding a mark-up.

Definition: Price elasticity measures how demand changes (∆Q/Q) with price changes (∆P/P):

Definition: Unlike the other methods, behavioral pricing does not offer a full recommendation, but rather it is used in combination with other methods such as value-based pricing. For example, a ...

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