Skip to main content
New RGM Academy Course "PPA: From OBPPC to Global Roadmap" 👉
Pre-register now
Show submenu for Product
Product
RGM Platform
Decision Guide
Show submenu for Solutions
Solutions
Show submenu for By Industry
By Industry
Retail
Consumer Goods
Telecom & Internet
Consumer Software
Other Industries
Show submenu for By Use Case
By Use Case
Pricing
Price Pack Architecture (PPA)
Promotions
Product Mix
Trade Terms
Customers
Show submenu for Resources
Resources
Show submenu for By Topic
By Topic
Develop a Winning RGM Strategy
Accelerate Your RGM Maturity Journey
Discover AI’s Potential for RGM
Navigate Pricing
Navigate Price Pack Architecture
Navigate Promotions
Show submenu for By Type
By Type
Articles
Webinars
Guides & Cheat Sheets
Case Studies
RGM Academy
Future of RGM Report 2026
Show submenu for Events
Events
RGM Leaders' Forum | Chicago
Revenue Leaders' Dinner | Toronto
Revenue Leaders' Dinner | Paris
EPP Executive Meeting | Amsterdam
MWC 2026 | Barcelona
9th Pricing and Revenue Management Summit | Berlin
ShopTalk Spring | Las Vegas
All Events
Show submenu for Company
Company
About Us
Careers
Partners
Contact Us
Open main navigation
Close main navigation
Show submenu for Product
Product
Product
RGM Platform
Decision Guide
Show submenu for Solutions
Solutions
Solutions
Show submenu for By Industry
By Industry
By Industry
Retail
Consumer Goods
Telecom & Internet
Consumer Software
Other Industries
Show submenu for By Use Case
By Use Case
By Use Case
Pricing
Price Pack Architecture (PPA)
Promotions
Product Mix
Trade Terms
Customers
Show submenu for Resources
Resources
Resources
Show submenu for By Topic
By Topic
By Topic
Develop a Winning RGM Strategy
Accelerate Your RGM Maturity Journey
Discover AI’s Potential for RGM
Navigate Pricing
Navigate Price Pack Architecture
Navigate Promotions
Show submenu for By Type
By Type
By Type
Articles
Webinars
Guides & Cheat Sheets
Case Studies
RGM Academy
Future of RGM Report 2026
Show submenu for Events
Events
Events
RGM Leaders' Forum | Chicago
Revenue Leaders' Dinner | Toronto
Revenue Leaders' Dinner | Paris
EPP Executive Meeting | Amsterdam
MWC 2026 | Barcelona
9th Pricing and Revenue Management Summit | Berlin
ShopTalk Spring | Las Vegas
All Events
Show submenu for Company
Company
Company
About Us
Careers
Partners
Contact Us
Request Demo
Login
Request Demo
Login
Articles about Zero Price Effect
Nov 22, 2022
Power of Free: The True Psychology Behind the Zero Price Effect
Read article
