Revenue Growth in the Age of AI: Enablers and Challenges

Every CPG has an AI mandate. Far fewer have AI actually changing a pricing, promo, or assortment decision. Between the pilot that impressed everyone and the decision that gets made on Monday morning sits a gap teams routinely underestimate: data that was never built for this, models nobody downstream trusts, and a global-local reality that resists a single answer. Closing that gap, not adding more AI, is what separates the teams seeing returns from the ones still running experiments.

In this panel, RGM and pricing leaders from global CPGs share where AI is genuinely earning its place in commercial decision-making, and where it's still stuck. What had to be fixed before anything worked. Which use cases repaid the effort and which quietly didn't. What it takes to get a commercial team to act on a recommendation they didn't build themselves. No theory, no polished playbooks. Just the real decisions, trade-offs, and lessons from teams doing the work right now.

What you'll take away:

• What has to be in place before AI delivers anything in RGM, and why most teams discover the foundations after the pilot, not before
• Where AI is actually moving the needle across pricing, promotion, and assortment today, and which use cases are still further out than the noise suggests
• How to build the trust and explainability that gets commercial and sales teams to act on AI-driven recommendations rather than route around them

Join us on October 14 and bring your questions. We'll open the floor for live audience Q&A after the panel.

Meet the Speakers

Arnav Sawhny Director Strategic Pricing, Cargill

Arnav brings nearly six years of pricing leadership at Cargill, where he currently serves as Director of Strategic Pricing for Cargill Food, driving pricing maturity and operating model design across the Food Solutions & Protein business. He previously held strategy roles at ECCO Shoes and Monitor Deloitte. Arnav holds a B.S. in Electrical Engineering from Purdue University and an MBA from Cornell University's SC Johnson Graduate School of Management.

Stratos Charitos Head of Revenue Growth, Insights and Forecasting for BeNeLux at Imperial Brands

 

Stratos Charitos is Head of Revenue Growth, Insights and Forecasting for BeNeLux at Imperial Brands, where he has spent over six years leading market forecasting, consumer insights, and business cases for new product launches across the region. He works closely with leadership to balance profitability against investment choices in different markets and segments, and leads the BeNeLux team on turning consumer trends into pricing, availability, and product decisions. 

Hasan Guliyev Senior Revenue Growth Manager, Kenvue

 

Hasan is a Senior Revenue Growth Manager at Kenvue Germany GmbH. He previously spent over three years at BIC as Revenue Growth Manager & Category Manager for DACH. He also serves as a Board Member for the EPP Germany Chapter and is a regular keynote speaker on behavioral economics in revenue growth management. Hasan holds an MSc in Economic Behavior & Governance and a BSc in Finance.