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Triple Win use case with Buynomics' software

 

A leading confectionery producer aimed to gain a holistic understanding of how changes to their PPA and pricing would impact the market. They aimed to find a triple-win strategy that benefits the manufacturer, retailer, and shopper.

Watch the video above to learn how this top CPG company achieved its Triple Win with Buynomics!

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Mike bio

Mike Giambra

Head of Commerical Strategy at pladis

Ivan bio

Ivan Tretyakov

Head of PRGM and Commercial Strategy at Danone Germany

Stephan Hibbit

Stephan Hibbit

Senior Category Development Manager at Harry's