Skip to main content

New RGM Academy course: Promotional Effectiveness 👉 Out Now

Request Demo
Login

Harry's • Buynomics

How Harry’s Launched New Products with Confidence Using Buynomics

Harry's needed a faster, forward-looking way to scenario-plan and stress-test decisions before going to market.



 

Founded in 2012, Harry’s is a global men’s grooming brand operating across North America, the UK, and Germany. Its portfolio spans razors, blades, shave preparation, and skincare products, all within a category where appeal, pricing, formats, and market share impactcan make or break performance.

As Harry’s prepared for a major innovation launch in 2024, the team partnered with Buynomics. The team found traditional consumer research studies inefficient, costly, and unreliable, and the overall process was slow and backward-looking. This made it difficult to confidently answer critical commercial questions around pricing, cannibalization, and incrementality before launches.

They needed a faster, forward-looking way to scenario-plan and stress-test decisions before going to market, one that enabled evaluation of new product introductions in a realistic market context. Buynomics made it possible for Harry’s to:

  • Simulate a new product introduction into an existing market before launch
  • Quantify cannibalization and incremental volume across the portfolio
  • Collaborate more effectively with retailers by grounding discussions in shared, credible scenarios
Scenario-Led Decision Making

“The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers. ”

Calum Burns
Category Manager, Harry’s

New Product Launch Confidence

“Buynomics played a huge role in launching our new product with confidence. We could test appeal, pricing, formats, and market share impact before going live.”

Emma Papaionnou
Insights Manager, Harry’s


Retailer Collaboration

“With Buynomics, you can work closer with retailers, as you’re no longer talking specifically about two or three SKUs you want to put into the range, you're talking about how those SKUs then interact with the whole category.”


Calum Burns
Category Manager, Harry’s

 

Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

What our customers say

Buynomics x Net Revenue Manager Group Head - 2

"Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."

Tino De Oliveira

Net Revenue Manager Group Head, The Compleat Food Group
Video Testimonial
Buynomics x Lindl - 2

"Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use."

Emily Dixon

Senior Revenue Growth Manager, Lindt & Sprüngli
Video Testimonial
Buynomics x Nestlé

"Buynomics gave us an answer we probably wouldn't have seen otherwise, and let us take an action we wouldn't have been able to take without it."

Colin McQuay

Sr. Director & Head of Strategic Revenue Management, Nestlé USA
Video Testimonial
Buynomics - Dr Oetker - 2

"We're using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer."

Emma Swiers

Executive Manager Net Revenue Management, Dr. Oetker
Video Testimonial
Buynomics x Danone - 1

"If you're serious about unlocking RGM, Buynomics is the tool to help you get there. It drives standardisation, harmonisation, and simplification across the markets, unlocking decision-making in a fast, repeatable way, making RGM the growth pillar for profitable growth solutions in the market."

Niels Bultman

Global Director RGM, Danone
Video Testimonial