“The beauty of it is I can do a five, a seven, a ten, a fifteen percent price increase, all at the same time, and see what the impact would be on all of the key metrics that we're looking to evaluate.”
“Everything is in the same run of data, so we can build our two or three scenarios, export it, and quickly evaluate the impact of the changes that we were going to make.”
“Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.”
