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PLADIS • Buynomics

How pladis leveraged Buynomics for revenue growth

Success story: pladis boosts profitability with Buynomics

 

 

pladis is a global snacking company known for its biscuit, chocolate, and cake brands. Formed in 2016 and headquartered in the UK, Pladis manages over 75 brands, including McVitie’s, Ulker, GODIVA, and Flipz, with products distributed across more than 150 countries.

Before using Buynomics, the global CPG brand struggled with understanding:

  1. How the future pricing actions would impact the market and their brands.
  2. How to make Price Pack Architecture (PPA) changes and gain revenue.
  3. How to achieve a Triple Win that benefits pladis, its customers, and shoppers.
Pricing and PPA Optimization

“The beauty of it is I can do a five, a seven, a ten, a fifteen percent price increase, all at the same time, and see what the impact would be on all of the key metrics that we're looking to evaluate.”

Multiple Scenarios at Once

“Everything is in the same run of data, so we can build our two or three scenarios, export it, and quickly evaluate the impact of the changes that we were going to make.”

Vector
Data-Driven Decision-Making

“Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.”

— Mike Giambra

Head of Commercial Strategy, pladis 

Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

What our customers say

Buynomics x Danone - 1

If you're serious about unlocking RGM, Buynomics is the tool to help you get there. It drives standardisation, harmonisation, and simplification across the markets, unlocking decision-making in a fast, repeatable way, making RGM the growth pillar for profitable growth solutions in the market."

Niels Bultman

Global Director RGM, Danone
Video Testimonial
Buynomics - Dr Oetker - 2

We’re using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer.”

Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker
Video Testimonial
Buynomics x Harrys - 2

The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers."

Calum Burns

Category Manager, Harry's
Video Testimonial
Buynomics x Net Revenue Manager Group Head - 2

Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."

Tino De Oliveira

Head of Net Revenue Manager, The Compleat Food Group
Video Testimonial
Buynomics x Lindl - 2

Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use."

Emily Dixon

Senior Revenue Growth Manager, Lindt
Video Testimonial