What we improved is the speed with which we can get information...It was from 4-6 weeks that we got the pilot up and running. I was quite impressed because we then—practically immediately—got the estimations that we needed.
Before, we would typically only cover several key products with our elasticity studies because it was cost-intensive. Now we can actually cover almost the full portfolio and then go into the smaller products and have elasticity benchmarks coming from Buynomics' simulations.
We do some spot checks with what we observe from the market, and we can see at least that there's a consistent picture to what we predicted.
