Live Webinar | June 18 | 3 PM CET / 9 AM EST
Category Up, Brand Down: The RGM Mandate for Profitable CPG Growth
Private label is growing nearly three times faster than national brands. Total category sales are still rising, but branded share continues to fall, and most RGM strategies were not built for this reality.
For RGM and Commercial leaders in CPG, the mandate has shifted: defending volume costs margin, and defending margin costs volume. Private label is gaining on both. This session unpacks how leading CPGs are rebuilding their approach to grow branded share profitably in 2026.
In this session, you'll learn:
For RGM and Commercial leaders in CPG, the mandate has shifted: defending volume costs margin, and defending margin costs volume. Private label is gaining on both. This session unpacks how leading CPGs are rebuilding their approach to grow branded share profitably in 2026.
In this session, you'll learn:
- How to read the volume-margin trade-off across pricing, PPA, and promotions
- Where branded portfolios are losing share to private label, and which levers reclaim it
- How AI-powered simulation lets RGM teams test pricing and PPA scenarios in minutes, not weeks
A practical framework for turning category growth into profitable branded growth.
Meet the Speaker
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Ingo Reinhardt
Co-founder & MD, Buynomics |