Built for Instability: How to Design RGM When Your Cost Base Never Settles with Roman Karabatkovic (FrieslandCampina)

Most RGM frameworks are designed for a world where next year looks roughly like this year. That model works until your cost floor changes every six months, and you still need to sell every unit.

In this session, Roman Karabatkovic, Director of RGM at FrieslandCampina, draws on his experience building structured RGM at Coca-Cola and then rebuilding it from scratch for an entirely different commercial reality. He shares what he had to unlearn, what he had to redesign, and what that process revealed about the assumptions baked into most RGM operating models.

You'll leave knowing:

• The specific points where structured RGM breaks down in a production-driven business, and what replaces it
• How to maintain strategic direction when your tactical priorities shift every six months
• What scaling an agile RGM team across Europe looks like from the inside

Meet the Speaker

Roman Karabatkovic Director Revenue Growth Management Europe, FrieslandCampina

Before joining FrieslandCampina, Roman Karabatkovic spent over 13 years at Coca-Cola Europacific Partners, where he held senior roles across commercial strategy, route-to-market, and revenue growth management. He is currently Director of Revenue Growth Management Europe, leading cross-market RGM strategy and embedding pricing, promotion, and portfolio decisions into commercial governance. Roman holds a Master’s degree from Erasmus University Rotterdam and brings over 16 years of experience across international FMCG.