The Future of RGM Report 2027: The Findings, Discussed

Live Webinar | Nov 4, 2026 | 4PM CET / 10AM EST

The hardest part of RGM is no longer the analysis. Most teams can model the decision. Getting the organization to act on it is where the work stalls, and the Future of RGM Report 2027 puts a number on how widely that is felt: cross-functional misalignment came out as the most cited barrier to scaling RGM for the second year running, named by 56% of the 107 commercial leaders surveyed.

Kelly Rolader has built and run RGM at BIC and The Coca-Cola Company. Ingo Reinhardt co-founded Buynomics and wrote The Pricing Playbook. He works with pricing and RGM teams across the world’s largest CPGs. They sit down with this year’s findings and work through what they recognize, what they would push back on, and what they would actually do about it. Why alignment keeps outranking capability as the thing holding RGM back. Why AI experimentation keeps outrunning execution. Why the capabilities teams plan to fund in 2027 are not the ones they say are blocking them today.

They also take on the shopper side of the report, where brand turns out to be the strongest value driver in only a third of categories analyzed, and private label keeps closing the gap on the rest. Not a readout of the survey. A conversation between two people who have made these calls with real portfolios, about what the findings mean for the ones coming in 2027.

What you'll take away:

• Why alignment rather than analytics keeps surfacing as the barrier to scaling RGM, and what the teams that get past it do differently
• Where AI is genuinely changing RGM decisions, and where experimentation has stalled short of execution
• What brand’s narrowing role in shopper value means for portfolio and price-pack decisions as private label closes the gap

Register to join us on November 4.

Meet the Speakers

Kelly Rolader Former Global Vice President, Revenue Growth Management, BIC, and Global Director, Revenue Growth Management, The Coca-Cola Company

Kelly has built and led RGM functions at two global consumer businesses, covering pricing, promotions, and the data capability underneath them. Her focus has consistently been the part most organizations find hardest: getting RGM recommendations adopted across functions that answer to different numbers. She has spoken on RGM as a team sport at industry conferences in both North America and Europe.

Ingo Reinhardt Co-Founder and Managing Director, Buynomics, author of The Pricing Playbook

 

Ingo co-founded Buynomics and works with the world’s largest CPGs on moving commercial decisions from judgment to shopper-level simulation. He wrote The Pricing Playbook and works closely with RGM leaders on where AI is actually changing commercial decisions, and where it is not.