How to leverage key concepts
of behavioral pricing
How do consumers make purchasing decisions? This is the core question any revenue and pricing manager must answer.
But rational choice only plays a partial role in this – behavioral effects represent the difference between what rational and irrational people do. This topic of behavioral economics and pricing has been widely discussed in recent years.
In this whitepaper you will learn more about:
- The variety of behavioral effects in economics and pricing
- How to leverage them in your pricing strategy
- How AI will be able to incorporate these effects
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