The Trade Promotion Measurement Problem

Trade promotions remain one of the largest and most complex investments for CPG manufacturers, yet many RGM teams still struggle to accurately measure effectiveness, predict shopper response, and align promotional plans with broader commercial strategy.

In this whitepaper, we explore the key challenges behind modern trade promotion optimization, from limited data visibility and manual planning processes to execution misalignment and retailer collaboration. You’ll also learn how leading RGM teams are moving beyond spreadsheets and historical averages toward AI-powered, simulation-based approaches that model real shopper behavior across pricing, promotions, portfolio, and trade terms simultaneously.

Download the whitepaper to discover how agent-based simulations and Virtual Shoppers AI can help manufacturers design smarter promotions, improve ROI visibility, strengthen retailer conversations, and turn trade promotions into a strategic growth lever.