Buynomics software empowers RGM teams to balance volume growth and profit per liter. See the immediate commercial impact of every change across your price, portfolio, and promotion.
Demand is shifting away from sugary drinks and artificial ingredients, reshaping categories and pack formats.
Taxes and regulatory schemes
Measures such as sugar taxes and deposit return schemes materially affect pricing structures and pack economics.
Rising input and packaging costs
Increasing costs for materials such as aluminium put sustained pressure on margins.
Buynomics
Asses Willingness to Pay instantly
Model the effects of new product launches, flavor changes, delistings and other portfolio changes to understand switching behavior and cannibalization risks before hitting the market.
Optimize your response
Simulate "what-if" scenarios to quantify the effect of taxes on your margins. Leverage price, pack, and promo and mix levers to find the best strategy to offset regulatory costs.
Offset cost pressures with precision
Instantly model the impact of rising COGS, and competitor moves. Identify the optimal combination of all 5 RGM levers to protect volume and profit per liter
Base Your Decisions on Your Customer’ Behavior
Buynomics’ proprietary Virtual Shoppers AI was developed to serve as the foundation for all questions of shopper insights and commercial decision-making. It enables you to run agent-based simulations to predict your shopper behavior with precision.
Understanding shoppers Willingness-to-Pay
Trained on your data, each Buynomics Virtual Shopper is equipped with an individual set of preferences for different brands, flavours, packsize, brand and other.
Predict your shopper behavior with 95% accuracy
Each time you run a “what if” simulation in the Buynomics platform, virtual shoppers can replicate actual buying patterns with 95% accuracy*.
Gain up to 4% profit
Achieve up to 4% higher profit* in your business by making more shopper-centric commercial decisions.
*Depending on data quality and completeness
Case Studies
How a Beverage Manufacturer Identified New Portfolio Optimization Opportunities
The Optimal Price Isn’t Static: Navigating Elasticity Shifts in Real Time
Hosts: Ivan Tretyakov, Director Product Innovation at Buynomics, and Tim Schneider, Head of Sales Engineering at Buynomics
On Demand Webinar
Key Principles to Develop a Strong PPA Program with General Mills
Speaker: Jamie Green, Category and SRM Director, General Mills
On Demand Webinar
Margin Under Pressure: What Tariffs Mean for Pricing and RGM Strategy
Speaker: Ivan Tretyakov, Director Product, Doug Hampshire, Head of Customer Value at Buynomics
Tool Spotlight
Driving Price Pack Innovation with Buynomics
Speaker: Ivan Tretyakov, Director Product, Doug Hampshire, Head of Customer Value at Buynomics
Cheat Sheet
Navigating the Tariff Impact
Tariffs have long been used as tools of political and economic leverage to protect domestic industries and address trade imbalances. Today, however, they have evolved into a persistent and complex global pressure point.
Guide
The Future of RGM Report 2026
Make better RGM decisions, faster!
Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.
