AI in RGM: Separating Hype from Effective Decision-Making

Wednesday, October 1, 5PM CET | 11AM EST

AI is everywhere, but when it comes to Revenue Growth Management (RGM), not every approach delivers real results.

Pricing, promotions, and portfolio optimization are often too complex for content-generation tools or narrow predictive models.

What RGM leaders need is AI that can simulate real shopper behavior, anticipate competitive moves, and balance trade-offs across multiple levers.

In this session, Buynomics’ Ingo Reinhardt and Tim Schneider will cut through the noise and show why agent-based simulations are more effective for commercial decision-making.

You’ll learn:

• GenAI vs. predictive AI vs. agent-based models — what sets them apart
• Where AI adds value in pricing, pack architecture, promotions, and portfolio
• How Virtual Shoppers AI drives profitable, scalable RGM decisions