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Dr. Oetker • Buynomics

How Dr. Oetker Achieved Incremental Revenue with Buynomics

Dr. Oetker Evolved from Conjoint Studies to Predictive, Scenario-Based Decisions with Buynomics



 

Founded in Bielefeld, Germany, Dr. Oetker is a global food manufacturer operating in over 40 countries. Its portfolio spans frozen meals, desserts, and baking products, all categories shaped by intense competition and retailer dynamics.

As part of its RGM maturity journey, Dr. Oetker sought a more forward-looking approach to pricing and promotion. While informative, traditional methods, such as conjoint studies and descriptive analyses, offered limited insight into market dynamics and future outcomes.

The RGM team needed a simple, intuitive solution to accelerate decision-making, one that could:

  • Predict volume shifts from price changes
  • Capture cross-elasticities across brands, categories, competitors, and private labels
  • Run layered scenarios combining price, distribution, and promotional adjustments
Results & Impact

"Buynomics helped us to achieve incremental revenue and make faster, quicker, and smarter decisions that are very data-driven."

Scenario Planning & Competitor Moves

“We’re using the Buynomics platform internally to war game and investigate different scenarios if competitors stepped up, helping us understand what that would mean for us, the category, and the retailer.”


Maturity & Partnership

“Buynomics really helps us move forward in our maturity journey, particularly on the pricing lever, where we want to move from market lagging to market leading.”

— Emma Swiers

International Secondment- Executive Manager Net Revenue Management

Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

What our customers say

Buynomics x Danone - 1

If you're serious about unlocking RGM, Buynomics is the tool to help you get there. It drives standardisation, harmonisation, and simplification across the markets, unlocking decision-making in a fast, repeatable way, making RGM the growth pillar for profitable growth solutions in the market."

Niels Bultman

Global Director RGM, Danone
Video Testimonial
Buynomics x Harrys - 2

The simplest way to think of Buynomics is it's a what-if machine. You can put in multiple scenarios and questions around price and promotion, and NPD delists. That changes the game and gives you so much more power, knowledge, and context to bring to retailers."

Calum Burns

Category Manager, Harry's
Video Testimonial
Buynomics x Net Revenue Manager Group Head - 2

Buynomics helps us optimise our portfolio to drive volume growth, not just cash. Now we can evaluate the impact on profit and revenue within the tool in hours."

Tino De Oliveira

Head of Net Revenue Manager, The Compleat Food Group
Video Testimonial
Buynomics x Lindl - 2

Buynomics is a one-stop shop for modeling pricing, promotion, and PPA. We can run multiple scenarios very quickly and get key outcomes, and the platform is extremely intuitive to use."

Emily Dixon

Senior Revenue Growth Manager, Lindt
Video Testimonial
Buynomics x Pladis - 2

Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions."

Mike Giambra

Head of Commercial Strategy, Pladis
Video Testimonial