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How Buynomics’ Promotion Calendar Helped a Major CPG Company Forecast Promotion & PPA Effects With 96% Accuracy

In this case study, you'll read about a major consumer packaged goods (CPG) company that utilized Buynomics' innovative promotion calendar to accurately forecast the effects of promotions and pack size adjustments.

It highlights how the CPG company overcame traditional forecasting challenges and significantly improved its revenue management.

Key Highlights:

  • Rapid and Accurate Pricing Simulations: Buynomics enabled quick and varied simulations for pricing strategies with over 95% accuracy, significantly reducing time and costs compared to traditional approaches.

  • Substantial Financial Impact: Implementing Buynomics’ suggested price structures resulted in a 20% increase in gross profits.

  • Continuous Optimization: Buynomics provided a scalable, self-service solution that allowed the firm to continuously update and refine its pricing strategies according to market changes.

How Buynomics’ Promotion Calendar Helped a Major CPG Company Forecast Promotion & PPA Effects With 96% Accuracy case study image

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