Pitching RGM to the C-Suite

You've built the case. You've shown the results. And yet the budget conversation is still the hardest one in the room.

For most RGM teams at large FMCG companies, the obstacle isn't capability -- it's getting sustained C-suite commitment to take that capability to the next level. Turning a regional win into an enterprise mandate requires a different kind of pitch, and keeping that mandate alive through leadership changes and competing priorities is an entirely separate challenge.

In this session, Ilya Selivanov (former SVP Productivity and Transformation at Reckitt, 10 years at Danone) and Marc Carias (Director, Revenue Management Labs) join moderator Mario Koenigsfeld for a direct, practitioner-level conversation on what it actually takes.

What we will cover:

• What separates RGM pitches that get real commitment from those that get polite interest and nothing else
• How to turn a regional pilot into an enterprise mandate with real budget and organizational weight
• How to keep C-suite attention after the initial yes - through leadership changes, competing priorities, and difficult trading quarters

Join us on April 15 and bring your questions, we will open the floor for live audience Q&A after the panel.

Meet the Speakers

Ilya Selivanov Advisor (ex-Reckitt, ex-Danone, ex-BAT)

Ilya is a senior transformation and commercial leader with over 20 years of experience across global FMCG. At Reckitt, he served as SVP Productivity and Transformation, driving large-scale business transformation across commercial, supply, and marketing functions. Earlier at Danone, he held roles spanning general management, global transformation, and commercial strategy across multiple markets and regions.

Marc Carias Director, Revenue Management Labs

Marc is a pricing and revenue management expert with nearly a decade of experience advising global businesses through Revenue Management Labs. Before consulting, he honed his pricing expertise in the airline industry at Porter Airlines and was an adjunct professor at the Schulich School of Business. He holds an MBA from Schulich and an MSc from the University of Toronto

Mario Koenigsfeld VP Revenue at Buynomics

Mario is VP of Revenue at Buynomics, where he leads and scales global commercial teams. With a background at Simon-Kucher and over 9 years of experience in pricing, sales strategy, and revenue optimization, he combines analytical rigor with hands-on leadership to build high-performing teams and drive sustainable growth across industries.